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...main aspects (features, benefits from use, etc.). The last elements of the AIDA model is influencing the customer's desire to own the product and cause tha ...eactions of the consumer, whose first letters are indicated by the acronym AIDA:

[[File:Hierarchy of effects model.png|thumb|Fig. 1. Hierarchy of effects model]] ...rarchy of effects model is closely related to other approaches such as the AIDA Model, Means-End Chain Model, and Customer Journey Model.

[[Image:EBK model.png|thumb|Fig. 1. EBK model stages]] * [[AIDA model]]

[[Image:Howard Sheth model.png|thumb|Fig. 1. Simplified Howard-Sheth model (adapted from Farley, Ring, 197 * [[AIDA model]]