Availability bias: Difference between revisions
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'''Availability bias''' can be defined as a misjudgment of risk. An assessment based on false assumptions. When a person thinks something is more likely than it actually is because they have heard, read, or talked about it a disproportionate number of times. In addition, it may be a situation that happened to someone earlier - and that person therefore projects it into the present or future. | '''Availability bias''' can be defined as a misjudgment of risk. An assessment based on false assumptions. When a person thinks something is more likely than it actually is because they have heard, read, or talked about it a disproportionate number of times. In addition, it may be a situation that happened to someone earlier - and that person therefore projects it into the present or future. The mental availability of corresponding examples is therefore decisive for our judgment or our assessment. For this purpose, the actual question is unconsciously replaced by a heuristic question that is easier to answer. | ||
The term availability bias goes back to psychologists Amos Tversky and Daniel Kahneman, who coined it in 1973. In their work at the time, they showed that people tend to overestimate the likelihood of a scenario occurring if they could easily imagine or remember it<ref>Cheng, Li, Liu, 2020, pp. 3141-3143</ref>. | The term availability bias goes back to psychologists Amos Tversky and Daniel Kahneman, who coined it in 1973. In their work at the time, they showed that people tend to overestimate the likelihood of a scenario occurring if they could easily imagine or remember it<ref>Cheng, Li, Liu, 2020, pp. 3141-3143</ref>. | ||
== Applications == | == Applications == | ||
* Education: A study by Fox looks at whether memory impairment affects judgment. In his study, two groups filled out a course evaluation form. One of the two test groups had to note two positive aspects about the course and two additional suggestions for improvement. In contrast, the second group had to write down 10 suggestions for improvement and two positive comments about the course. Both groups were then asked to rate the course on a scale from 1 to 7. The students who had more suggestions for improvement rated the course better as they found the information more difficult to remember. Most of the students in the group given 10 suggestions did not write more than 2 because they could not recall any other instances of dissatisfaction with the class. The students who were asked to give the easier rating with only two complaints rated the course more rigorously because they had less trouble remembering the information<ref>Fox, 2006, pp. 86-89</ref>. | * '''Education''': A study by Fox looks at whether memory impairment affects judgment. In his study, two groups filled out a course evaluation form. One of the two test groups had to note two positive aspects about the course and two additional suggestions for improvement. In contrast, the second group had to write down 10 suggestions for improvement and two positive comments about the course. Both groups were then asked to rate the course on a scale from 1 to 7. The students who had more suggestions for improvement rated the course better as they found the information more difficult to remember. Most of the students in the group given 10 suggestions did not write more than 2 because they could not recall any other instances of dissatisfaction with the class. The students who were asked to give the easier rating with only two complaints rated the course more rigorously because they had less trouble remembering the information<ref>Fox, 2006, pp. 86-89</ref>. | ||
* Perceived risk: A hypothetical event makes an event appear more likely by establishing causal relationships. However, these effects could also be caused by the availability heuristic, since subjective likelihood is increased by making an event easier to imagine. Availability heuristics often lead to risk-averse human behavior. This means trying to avoid dangerous situations even when the danger seems unlikely<ref>Hertwig, Pachur, Steinmann, 2012, pp. 314-316</ref>. | * '''Perceived risk''': A hypothetical event makes an event appear more likely by establishing causal relationships. However, these effects could also be caused by the availability heuristic, since subjective likelihood is increased by making an event easier to imagine. Availability heuristics often lead to risk-averse human behavior. This means trying to avoid dangerous situations even when the danger seems unlikely<ref>Hertwig, Pachur, Steinmann, 2012, pp. 314-316</ref>. | ||
Revision as of 13:34, 15 November 2022
Availability bias can be defined as a misjudgment of risk. An assessment based on false assumptions. When a person thinks something is more likely than it actually is because they have heard, read, or talked about it a disproportionate number of times. In addition, it may be a situation that happened to someone earlier - and that person therefore projects it into the present or future. The mental availability of corresponding examples is therefore decisive for our judgment or our assessment. For this purpose, the actual question is unconsciously replaced by a heuristic question that is easier to answer.
The term availability bias goes back to psychologists Amos Tversky and Daniel Kahneman, who coined it in 1973. In their work at the time, they showed that people tend to overestimate the likelihood of a scenario occurring if they could easily imagine or remember it[1].
Applications
- Education: A study by Fox looks at whether memory impairment affects judgment. In his study, two groups filled out a course evaluation form. One of the two test groups had to note two positive aspects about the course and two additional suggestions for improvement. In contrast, the second group had to write down 10 suggestions for improvement and two positive comments about the course. Both groups were then asked to rate the course on a scale from 1 to 7. The students who had more suggestions for improvement rated the course better as they found the information more difficult to remember. Most of the students in the group given 10 suggestions did not write more than 2 because they could not recall any other instances of dissatisfaction with the class. The students who were asked to give the easier rating with only two complaints rated the course more rigorously because they had less trouble remembering the information[2].
- Perceived risk: A hypothetical event makes an event appear more likely by establishing causal relationships. However, these effects could also be caused by the availability heuristic, since subjective likelihood is increased by making an event easier to imagine. Availability heuristics often lead to risk-averse human behavior. This means trying to avoid dangerous situations even when the danger seems unlikely[3].
Author: Max Bachmann
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Footnotes
References
- Cheng, Z.y., Li, P. and Liu, G.I. (2020). Availability Bias Causes Misdiagnoses by Physicians: Direct Evidence from a Randomized Controlled Trial. "Internal Medicine (Tokyo, Japan)", 59(24), pp. 3141–3146.
- Fox, C.R. (2006). The availability heuristic in the classroom: How soliciting more criticism can boost your course ratings. "Judgment and Decision Making", Vol. 1, pp. 86-90.
- Hertwig, R., Pachur T. and Steinmann, F. (2012). How do people judge risks: availability heuristic, affect heuristic, or both?. "Journal of Experimental Psychology: Applied", 18(3), pp. 314–330.
