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A chain store, or commonly referred to as a retail chain, is a type of business which has several locations and has management/activities shared between them. They are meant to control a large segment of the market for various goods or services. As of 2020, Subway is one of the biggest retaurant chain with over 42,600 locations.<ref>[https://www.subway.com/en-us/exploreourworld Explore Our World]</ref> | A chain store, or commonly referred to as a '''retail chain''', is a type of business which has several locations and has management/activities shared between them. They are meant to control a large segment of the market for various goods or services. As of 2020, Subway is one of the biggest retaurant chain with over 42,600 locations.<ref>[https://www.subway.com/en-us/exploreourworld Explore Our World]</ref> | ||
==The Main Purpose of a Chain Store== | ==The Main Purpose of a Chain Store== | ||
The basic purpose of a chain store is to have a business that overwhelms the competition with the ability to have lower costs of operating, having a centralized management system, significantly lower costs of advertising, and flexibility of trying out numerous goods/services in different locations to appeal to the '''market segment'''. <ref>[https://ia802604.us.archive.org/31/items/chainstoresiname00lebhrich/chainstoresiname00lebhrich.pdf Chain Stores in America, 1859-1962]</ref> | The basic purpose of a chain store is to have a business that overwhelms the competition with the ability to have lower costs of operating, having a '''centralized management system''', significantly lower costs of advertising, and flexibility of trying out numerous goods/services in different locations to appeal to the '''market segment'''. <ref>[https://ia802604.us.archive.org/31/items/chainstoresiname00lebhrich/chainstoresiname00lebhrich.pdf Chain Stores in America, 1859-1962]</ref> | ||
==History of Chain Stores== | ==History of Chain Stores== | ||
Revision as of 22:20, 25 November 2020
A chain store, or commonly referred to as a retail chain, is a type of business which has several locations and has management/activities shared between them. They are meant to control a large segment of the market for various goods or services. As of 2020, Subway is one of the biggest retaurant chain with over 42,600 locations.[1]
The Main Purpose of a Chain Store
The basic purpose of a chain store is to have a business that overwhelms the competition with the ability to have lower costs of operating, having a centralized management system, significantly lower costs of advertising, and flexibility of trying out numerous goods/services in different locations to appeal to the market segment. [2]
History of Chain Stores
A brief history
- 1670 - The Hudson’s Bay Company, a fur trading company is created
- 1680 - The Hudson’s Bay Company have a several number of locations in Canada.[3]
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Characteristics of Chain Stores
Different Types
Footnotes
References
Subway's publication (2020) Explore Our World. Subway's Corporation
G, Montague (1963) Chain Stores in America, 1859-1962
F. J. Paul Hackett. (2004) Averting Disaster: The Hudson's Bay Company and Smallpox in Western Canada during the Late Eighteenth and Early Nineteenth Centuries Bulletin of the History of Medicine, vol. 78, no. 3, pp. 575–609.
Author: Krzysztof Nagaba-Poniatowski
