Chief executive officer (CEO)

The Chief executive officer (CEO) is a senior official of the company. The main functions of the CEO are that he or she determines the general strategy of the enterprise, makes decisions at the highest level, performs representative duties . CEO is the highest executive position in the company. He or she has general obligations for planning, organizing, creating, implementing, and integrating the overall strategy of the organization . Moreover, this means that it depends on his work whether the company will fall apart, or will flourish in the future.

Obligations of the CEO

An article written by Lafley A.G. the intertwining with the thoughts of Peter Drucker is visible . The main idea behind their general conclusions is the uniqueness of the CEO's work. The essential message that they wanted to convey to the world was that only the CEO can extract the necessary information from the outside world in such a way that this data would benefit the internal environment of the organization. Also, only a professional CEO can, in times of crisis, pandemic, and other instabilities in the market, find new opportunities in the market, and not threats.

In addition, the CEO has the following obligations :

• to ensure the sustainability, sales and profits of the company;
• to formulate a strategic plan that aligns with the main objectives of the organization;
• to provide the growth of profit for shareholders;
• to define clear goals and vision of the organization;
• to inform the company's management about all-round competition (both internal and external competition);
• to use opportunities for expansion (as soon as they appear, given the successful position of the company);
• to follow new developments in various markets;
• to follow new standards and laws that apply to the organization;
• to oversee the general activities of the company in accordance with the strategic plan;
• to evaluate the success and failure of the company in accordance with the previously set objectives;
• to increase shareholder value by selling or acquiring other companies;
• participate in events, training exhibitions, conferences, and programs that enhance the leadership qualities of the CEO and increase the company's reputation.

The CEO is the highest executive on whom the general success, bankruptcy, or collapse of the company depends. Despite the fact that there are no clear daily tasks prescribed for different executive directors, in general, their functions are similar, which is the basis for determining their activities.

References

• Dewar Carolyn, Hirt Martin, Keller Scott (2019) The mindsets and practices of excellent CEOs, Published by McKinsey&Company, p.1-3
• Esha Jain (2017) Making of a CEO: Study of the successful CEO’S globally who and what are CEO’S, Published by Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 19, Issue 5, p.54-59
• Ma Shenghui, Seidl David, Guérard Stéphane (2015) The New CEO and the Post-succession Process: An Integration of Past Research and Future Directions, Published by International Journal of Management Reviews 17(4), p.1-38
• Sharma Piyush (2020) The Rockstar CEO, Published by Journal BM Businessworld, p.1-6

Author: Anna Sobolieva