Corporate branding: Difference between revisions
From CEOpedia | Management online
No edit summary |
(→Title) |
||
| Line 1: | Line 1: | ||
Definition of the term | Definition of the term | ||
== | ==Corporate branding, what is it?== | ||
“A corporate brand is the visual, verbal and behavioural expression of an organisation's unique business model” that is the definition of corporate branding according to Knox and Bickerton (2003, p. 1,013) | |||
==Title== | ==Title== | ||
Revision as of 11:37, 2 November 2022
Definition of the term
Corporate branding, what is it?
“A corporate brand is the visual, verbal and behavioural expression of an organisation's unique business model” that is the definition of corporate branding according to Knox and Bickerton (2003, p. 1,013)
Title
File:Image.png
Fig. 1 Title
Title
Title
Title
[1].
Footnotes
- ↑ Author (Year), p.
References
- Name S. (Date), [Link Title], Publisher, City.
Author: MATHIEU Amaury
