Focus strategy
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References
References
- David, F. R. (2011). Strategic Management: Concepts and Cases. Prentice Hall.
- Hill, C. W. L., Jones, G. R., & Schilling, M. A. (2014). Strategic Management: Theory: An Integrated Approach (11th ed.). Cengage Learning.
- McGee, J. (2015). Focus Strategies. Wiley Encyclopedia of Management, 1–2. https://doi.org/10.1002/9781118785317.weom120099
- Whittington, R., Regnér, P., Angwin, D., Johnson, G., & Scholes, K. (2019). Exploring Strategy, Text & Cases. Pearson Education.