Chain stores
A chain store, or commonly referred to as a retail chain, is a type of business which has several locations and has management/activities shared between them. They are meant to control a large segment of the market for various goods or services. As of 2020, Subway is one of the biggest retaurant chain with over 42,600 locations.[1]
The Main Purpose of a Chain Store
The basic purpose of a chain store is to have a business that overwhelms the competition with the ability to have lower costs of operating, having a centralized management system, significantly lower costs of advertising, and flexibility of trying out numerous goods/services in different locations to appeal to the market segment. [2]
History of Chain Stores
A brief history
- 1670 - The Hudson’s Bay Company, a fur trading company is created
- 1680 - The Hudson’s Bay Company have a several number of locations in Canada [3]
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Characteristics of Chain Stores
Different Types
Footnotes
References
Subway's publication. "Explore Our World". Subway's Corporation
Chain Stores in America https://ia802604.us.archive.org/31/items/chainstoresiname00lebhrich/chainstoresiname00lebhrich.pdf
F. J. Paul Hackett. Averting Disaster: The Hudson's Bay Company and Smallpox in Western Canada during the Late Eighteenth and Early Nineteenth Centuries Bulletin of the History of Medicine, vol. 78, no. 3, 2004, pp. 575–609.
Author: Krzysztof Nagaba-Poniatowski
