Chain stores
A chain store, or commonly referred to as a retail chain, is a type of business which has several locations and has management/activities shared between them. They are meant to control a large segment of the market for various goods or services. As of 2020, Subway is one of the biggest retaurant chain with over 42,600 locations.[1]
The Main Purpose of a Chain Store
The basic purpose of a chain store is to have a business that overwhelms the competition with the ability to have lower costs of operating, having a centralized management system, significantly lower costs of advertising, and flexibility of trying out numerous goods/services in different locations to appeal to the market segment. [2]
History of Chain Stores
A brief history
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Characteristics of Chain Stores
Different Types
Footnotes
References
1 Subway's publication. "Explore Our World". Subway's Corporation 2 Chain Stores in America https://ia802604.us.archive.org/31/items/chainstoresiname00lebhrich/chainstoresiname00lebhrich.pdf
Author: Krzysztof Nagaba-Poniatowski
