Concentrated marketing

Concentrated Marketing is a strategy in market segmentation when a small part of the market is chosen and a specific offer is created for that audience alone. This type of marketing is especially fitting for small and medium sized enterprises, which do not possess enough resources to grasp a wider portion of the market. Concentrated marketing allows them to utilize those resources effectively and target them to the dedicated segment of the market. If the strategy is carried out successfully, an organization can become a sole leader in that niche.