Outsource marketing

Outsource marketing is the practice of entrusting the company's marketing demands to a third party. Experts are hired to develop and execute business marketing strategy and campaigns (Emiliani, Gregory & Swartz, 2018). Outsourcing indicates to a contractual relationship for delivering business services by an external provider. Simply put, a company pays another company to do work for it. Outsourcing consists of entrusting a supplier with activities outside the core competencies chosen by the organization (Sharpe, 1997).

References

• Emiliani R., Gregory A., Swartz G. (2018). The Complete Handbook to Outsourcing Marketing. Catalyst marketing research.
• Sharpe, M. (1997). Outsourcing, organizational competitiveness, and work. Journal of labor Research, 18(4), 535.

Author: Paulina Olszewska