Chief executive officer (CEO): Difference between revisions

From CEOpedia | Management online
No edit summary
No edit summary
Line 1: Line 1:
'''The Chief executive officer (CEO)''' is a senior official of the company. The main functions of the CEO are that he or she determines the general strategy of the enterprise, makes decisions at the highest level, performs representative duties <ref>[https://www.investopedia.com/terms/c/ceo.asp Will Kenton (2020)]</ref>. CEO is the highest executive position in the company. He or she has general obligations for planning, organizing, creating, implementing, and integrating the overall strategy of the organization <ref> [https://www.thebalancecareers.com/what-does-a-chief-executive-officer-ceo-do-1918528 Susan M. Heathfield (2020)] </ref>. Moreover, this means that it depends on his work whether the company will fall apart, or will flourish in the future.
 


==Obligations of the CEO==
==Obligations of the CEO==

Revision as of 14:56, 24 November 2020


Obligations of the CEO

An article written by Lafley A.G. the intertwining with the thoughts of Peter Drucker is visible [1]. The main idea behind their general conclusions is the uniqueness of the CEO's work. The essential message that they wanted to convey to the world was that only the CEO can extract the necessary information from the outside world in such a way that this data would benefit the internal environment of the organization. Also, only a professional CEO can, in times of crisis, pandemic, and other instabilities in the market, find new opportunities in the market, and not threats.

In addition, the CEO has the following obligations [2]:

  • to ensure the sustainability, sales and profits of the company;
  • to provide the growth of profit for shareholders;
  • to define clear goals and vision of the organization;
  • to inform the company's management about all-round competition (both internal and external competition);

Footnotes

References

Author: Anna Sobolieva