Corporate branding
From CEOpedia | Management online
Definition of the term
Corporate branding, what is it?
“A corporate brand is the visual, verbal and behavioural expression of an organisation's unique business model” that is the definition of corporate branding according to Knox and Bickerton (2003, p. 1,013)
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Footnotes
- ↑ Author (Year), p.
References
- Name S. (Date), [Link Title], Publisher, City.
Author: MATHIEU Amaury
