Markov Analysis

From CEOpedia | Management online
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.

Markov Analysis is a method that predicts the activity of a random variable, modelled on the current circumstances that surround a random variable. It is used to forecast the value of a variable whose future value is affected by its current position or condition, and not by an earlier action that brought the variable to its current position or condition.

This analysis is named after the Russian mathematician Andrei Andreyevich Markov. He was a pioneer in the study of stochastic processes, which are a process involving the action of a case. He used this process for the first time to predict the behaviour of gas particles trapped in a closed container. This analysis is also used to predict behaviour in groups of people. It is a method of forecasting random variables.

This is a statistical technique that is used to predict future behaviour of a variable or system whose behaviour or state does not depend on its state or behaviour at any time in the past.

Markov analysis is a probabilistic technique. However, it does not provide a recommended decision. This technique provides probabilistic information about the decision-making situation, which helps the decision-maker to make a decision. It is a descriptive technique that results in probabilistic information. It is not an optimisation technique.

Some methods of forecasting share and option prices also provide for a Markowa analysis. This analysis can also be used to predict the proportion of corporate receivables that will become bad debts. Companies also sometimes use them to make consumer decisions about the company's market share and to forecast future brand loyalty to existing customers.

Practical application

Markov analysis is used in systems that over time show probabilistic movement from one state to another. For example, this analysis can be used to determine the probability that something will work one day and spoil another day.

Brand analysis shows the probability of customers switching from one brand to another. This analysis can be used to analyse different decision-making situations. One of its most popular applications is the analysis of customer brand change. It is a marketing application that focuses on customer loyalty to a store or brand.

Example

An example is the story of one community. It has two petrol stations called Petroco and National. The Petroco company has carried out a survey. They wanted to check customer loyalty. As it turned out, the customers were not quite loyal. Under the influence of interesting services or advertising they were able to change their tastes. People said that if a customer bought petrol from Petroco within one month, they would probably not buy from the same company next month.

The use of decision trees is logical for such an analysis. However, it takes a lot of time and it is troublesome. For example, if Petroco wanted to know the probability that a customer who traded with him in a given month will return next month, it is necessary to build a large decision tree. (Bernard W. Taylor, 2006, Introduction to Management Science (10th Edition), Module F.).

Analysis in use

Markov analysis carried out with the help of computer programs provides a flexible and convenient way of modeling long-term scenarios. If this is new to someone, he or she should be aware of the potential risks when using these programs. The analyst must pay attention to the simplicity of the convention with regard to Markov analysis (David Naimark, MD, Murray D. Krahn, Gary Naglie, 1997, Primer on Medical Decision Analysis: Part 5—Working with Markov Processes).

Markov analysis is suitable for testing changes in farm size classes. Most Brand analyses of American agriculture used imputed data, and the data requirements are strict. This study applies Brand analysis to unique data (Clark Edwards, Matthew G. Smith, and R. Neal Peterson, 1990, The Changing Distribution of Farms by Size: A Markov Analysis).

The most obvious information from Markov analysis is the probability of being in some future period of time. This is the type of information that can be obtained from the decision tree.

Advantages of Markov Analysis

Markov Analysis is a method of predicting the activity of a random variable, based on the current circumstances that surround it. Here are some of the advantages of using Markov Analysis:

  • Markov Analysis is highly accurate in forecasting future values of variables, as it takes into account all the relevant current factors.
  • It is relatively simple to use, as it requires minimal user intervention and expertise.
  • Markov Analysis allows for analysis of large data sets and complex systems.
  • It is applicable to a wide range of problems, including those involving non-linear relations and multiple variables.
  • Markov Analysis is an iterative process, which can be refined to increase accuracy.
  • The method is also easy to interpret, as it provides detailed information about the relationship between variables.

Limitations of Markov Analysis

Markov Analysis is a powerful tool for predicting the future state of a system, but there are a few limitations to consider:

  • Markov Analysis assumes that the system is in a state of equilibrium and does not consider any external factors that could affect the system.
  • The model does not consider the possibility of non-linear relationships between variables, which can make it difficult to accurately predict the future state of the system.
  • Markov Analysis is limited to discrete-time analysis and cannot be used to analyze continuous-time systems.
  • It is difficult to model complex systems accurately with the Markov Analysis approach.
  • The model is limited to analyzing the short-term effects of a system's current state and does not consider long-term effects.
  • The accuracy of the predictions made with Markov Analysis is dependent on the quality and quantity of data available.

Other approaches related to Markov Analysis

Markov Analysis is a method used to predict the activity of a random variable based on the current circumstances that surround it. Other approaches related to Markov Analysis include:

  • Stochastic Processes: This approach deals with the study of random phenomena, in which the evolution of the system is described by a sequence of random variables.
  • Hidden Markov Models: This approach uses probability models to track the evolution of a system over a period of time and to predict the future state of the system.
  • Markov Decision Processes: This approach uses a decision-making system to optimize the behavior of a system by taking into account the current state of the system and the rewards associated with different actions.
  • Reinforcement Learning: This approach uses an agent to learn how to interact with its environment by receiving feedback from it and adjusting its actions accordingly.

In summary, Markov Analysis is a method used to predict the activity of a random variable based on the current circumstances that surround it. Other approaches related to Markov Analysis include Stochastic Processes, Hidden Markov Models, Markov Decision Processes, and Reinforcement Learning.


Markov Analysisrecommended articles
Markov modelMarkov processStrategic scenarios methodAnalysis of preferencesTornado diagramBlack box modelSales trendImpact of information on decision-makingContribution analysis

References

Author: Aleksandra Jasińska