Difference between revisions of "Tenant mix"

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'''Tenant mix''' is selection of tenants for the shopping center. Tenant mix is an important factor in designing a mall center. Properly selected goods and services can increase the number of clients and bring high sales revenues. Shopping center tenants should represent various industries e.g. food stores, clothing stores, shoe stores, speciality stores., pharmacy. To determine effective tenant mix we should know statistical analysis of demographic data and customers' buying habits.  
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'''Tenant mix''' is the selection of tenants for the commercial property like shopping center. Tenant mix is an important factor in designing a mall center. Properly selected goods and services can increase the number of clients and bring high sales revenues. Shopping center tenants should represent various industries e.g. food stores, clothing stores, shoe stores, speciality stores, pharmacy. To determine effective tenant mix we should know statistical analysis of demographic data and customers' buying habits.  
  
 
== Planning ==
 
== Planning ==
In addition to choosing the best types of tenants, we should also think about other influential factors.  
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The choice of tenants depends largely on the location of the center. We have to know what type of customers will be shopping at the mall (what budget they have, what they usually spend [[money]] on). In addition to choosing the best types of tenants, we should also think about other influential factors.  
There are importnant things to consider:
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There are important things to consider:
 
* '''number''' of outlets  
 
* '''number''' of outlets  
 
* '''size''' of outlets
 
* '''size''' of outlets
 
* '''placement''' of every outlet - stores should be placed according to types of outlets. For example, on one floor there could be clothes stores and on the next floor food stores. Proper placement makes it easier for customers to navigate the building.
 
* '''placement''' of every outlet - stores should be placed according to types of outlets. For example, on one floor there could be clothes stores and on the next floor food stores. Proper placement makes it easier for customers to navigate the building.
* '''points of entry''' into shopping center  
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* '''points of entry''' into a shopping center  
During [[planning]] the above mentioned things, we should choose the best solutions that will be convenient for clients.
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During [[planning]] the above-mentioned things, we should choose the best solutions that will be convenient for clients.
  
 
== Prospect's needs ==
 
== Prospect's needs ==
 
Every [[customer]] has different expectations from the shopping center, so there should be placed various goods and services to meet everyone's [[needs]] and to enable them to make full purchases.
 
Every [[customer]] has different expectations from the shopping center, so there should be placed various goods and services to meet everyone's [[needs]] and to enable them to make full purchases.
To make a mall center more attractive to customers, it should contain not only shops, but also places to spend free time with their family and friends, such as:
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To make a mall center more attractive to customers, it should contain not only shops but also places to spend free time with their family and friends, such as:
 
* cinema
 
* cinema
 
* gym
 
* gym
 
* restaurants
 
* restaurants
* coffehouses
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* coffeehouses
 
* playroom for children -  
 
* playroom for children -  
  

Revision as of 23:00, 12 October 2019

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Tenant mix is the selection of tenants for the commercial property like shopping center. Tenant mix is an important factor in designing a mall center. Properly selected goods and services can increase the number of clients and bring high sales revenues. Shopping center tenants should represent various industries e.g. food stores, clothing stores, shoe stores, speciality stores, pharmacy. To determine effective tenant mix we should know statistical analysis of demographic data and customers' buying habits.

Planning

The choice of tenants depends largely on the location of the center. We have to know what type of customers will be shopping at the mall (what budget they have, what they usually spend money on). In addition to choosing the best types of tenants, we should also think about other influential factors. There are important things to consider:

  • number of outlets
  • size of outlets
  • placement of every outlet - stores should be placed according to types of outlets. For example, on one floor there could be clothes stores and on the next floor food stores. Proper placement makes it easier for customers to navigate the building.
  • points of entry into a shopping center

During planning the above-mentioned things, we should choose the best solutions that will be convenient for clients.

Prospect's needs

Every customer has different expectations from the shopping center, so there should be placed various goods and services to meet everyone's needs and to enable them to make full purchases. To make a mall center more attractive to customers, it should contain not only shops but also places to spend free time with their family and friends, such as:

  • cinema
  • gym
  • restaurants
  • coffeehouses
  • playroom for children -

References