Difference between revisions of "Types of social media"

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Social media consist of [[Internet]]-based applications that [[work]] concerning the ideological and technological basis of Web 2.0, and that permit the creation and share of User Generated Content. (A. M. Kaplan, M. Haenlein 2010, p. 61) 
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Social media has various forms (D. Zarella p.3). Thomas Aichner and Frank Jacob identified 13 types of it:
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* Blog (e.g. Pinch Of Yum) - is a form of content [[management]] [[system]] (CMS) that creates it straightforward for anyone to publish brief articles called posts. Blog is ideal for advertising purposes because of its software which gives a diversity of social features (counting comments, blogrolls, trackbacks, and memberships).  Blogs are an excellent base for other social media [[marketing]] efforts, as they provide the opportunity of integrating with almost every other tool or platform. (D.Zarella)
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* Business Network (e.g. LinkedIn) - is used both by individuals and companies. Individuals can set up and keep up professional contacts. After registration, users establish a private profile and exchange personal details, for example, a description of their [[education]], professional experience or ability. Companies [[need]] business networks mainly to offer themselves as an attractive employer and to look for new personnel. ( TA FJ)
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* Collaborative [[project]] (e.g. CEOpedia) - allows the joint and concurrent formation of substance by numerous end-users and is “ in this sense, probably the most democratic manifestation of UGC”.(KMHL) The outcomes (for example definitions, programs, discoveries, and games) generally are made accessible to the general population for no charge and shared as open source. (TA FJ)
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* [[Enterprise]] social network (e.g. Social Cast) - used only by workers of a particular [[company]] or association. It provides comparable highlights as social networks, for instance, individual profiles. Companies need to be sure that their staff members know one another and exchange [[knowledge]] and concepts. This is very useful to improve [[knowledge management]] inside the company. (TA FJ)
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* Forum (e.g. Word Press) - a virtual platform where users can discuss, inquire and answer other users' inquiries and share ideas, assessments or knowledge. In contrast to chat [[communication]] here doesn't occur continuously, because of time-delayed. Its content is usually visible even for not logged users. (TA FJ)
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* Microblog (e.g. Twitter) - an online blog that allows inserting posts whose length is up to approximately 200 characters. It is brief and really popular form, which may include images or web links. Users can get notifications of news from other users, enterprises, brands or famous people. (TA FJ)
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* Photo sharing (e.g. Google Photos) - websites whose users can upload, administer, and share photos. In most cases, users can edit online their images, connect them into albums and share their opinions with other users. (TA FJ)
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* Products/services review (e.g. Angie's List) - website which provides tools for customers to share opinions about products or services. It also including [[information]] about products. 
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* Social bookmarking (e.g. Digg) - type of social media based on conception of saving and coordinating internet bookmarks at one place for sharing them with friends and other users. For famous websites, social bookmarks are an important indicator. (TA FJ)
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* Social Gaming (e.g. World of War) - are web-based games that permit or require social connection between players, for instance, multiplayer games (TA FJ)
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* Social Networks (e.g. Facebook) - is a website that helps people get in touch with friends. (D. Za). Its purpose is to support social cohesion, the exchange of information and assets and also communication. Social networks are listed among the most famous community websites on the internet.  (R. Sch)
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* Video sharing (e.g. YouTube) - website where users can legally watch uploaded and shared by other users videos. Majority websites offer a possibility to comment on particular videos. (R. Sch)
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* Virtual world (e.g. Eve Online) - is a website that duplicates a threedimensional habitat in which people can appear in the shape of personalized avatars and associated with each other as they would in genuine life. (KA) In differentiate to computer games, time does not stop after logging out. (ta fj)
 
[[Category:Marketing]]
 
[[Category:Marketing]]

Revision as of 21:11, 12 October 2019

Social media consist of Internet-based applications that work concerning the ideological and technological basis of Web 2.0, and that permit the creation and share of User Generated Content. (A. M. Kaplan, M. Haenlein 2010, p. 61)

Social media has various forms (D. Zarella p.3). Thomas Aichner and Frank Jacob identified 13 types of it:

  • Blog (e.g. Pinch Of Yum) - is a form of content management system (CMS) that creates it straightforward for anyone to publish brief articles called posts. Blog is ideal for advertising purposes because of its software which gives a diversity of social features (counting comments, blogrolls, trackbacks, and memberships). Blogs are an excellent base for other social media marketing efforts, as they provide the opportunity of integrating with almost every other tool or platform. (D.Zarella)
  • Business Network (e.g. LinkedIn) - is used both by individuals and companies. Individuals can set up and keep up professional contacts. After registration, users establish a private profile and exchange personal details, for example, a description of their education, professional experience or ability. Companies need business networks mainly to offer themselves as an attractive employer and to look for new personnel. ( TA FJ)
  • Collaborative project (e.g. CEOpedia) - allows the joint and concurrent formation of substance by numerous end-users and is “ in this sense, probably the most democratic manifestation of UGC”.(KMHL) The outcomes (for example definitions, programs, discoveries, and games) generally are made accessible to the general population for no charge and shared as open source. (TA FJ)
  • Enterprise social network (e.g. Social Cast) - used only by workers of a particular company or association. It provides comparable highlights as social networks, for instance, individual profiles. Companies need to be sure that their staff members know one another and exchange knowledge and concepts. This is very useful to improve knowledge management inside the company. (TA FJ)
  • Forum (e.g. Word Press) - a virtual platform where users can discuss, inquire and answer other users' inquiries and share ideas, assessments or knowledge. In contrast to chat communication here doesn't occur continuously, because of time-delayed. Its content is usually visible even for not logged users. (TA FJ)
  • Microblog (e.g. Twitter) - an online blog that allows inserting posts whose length is up to approximately 200 characters. It is brief and really popular form, which may include images or web links. Users can get notifications of news from other users, enterprises, brands or famous people. (TA FJ)
  • Photo sharing (e.g. Google Photos) - websites whose users can upload, administer, and share photos. In most cases, users can edit online their images, connect them into albums and share their opinions with other users. (TA FJ)
  • Products/services review (e.g. Angie's List) - website which provides tools for customers to share opinions about products or services. It also including information about products.
  • Social bookmarking (e.g. Digg) - type of social media based on conception of saving and coordinating internet bookmarks at one place for sharing them with friends and other users. For famous websites, social bookmarks are an important indicator. (TA FJ)
  • Social Gaming (e.g. World of War) - are web-based games that permit or require social connection between players, for instance, multiplayer games (TA FJ)
  • Social Networks (e.g. Facebook) - is a website that helps people get in touch with friends. (D. Za). Its purpose is to support social cohesion, the exchange of information and assets and also communication. Social networks are listed among the most famous community websites on the internet. (R. Sch)
  • Video sharing (e.g. YouTube) - website where users can legally watch uploaded and shared by other users videos. Majority websites offer a possibility to comment on particular videos. (R. Sch)
  • Virtual world (e.g. Eve Online) - is a website that duplicates a threedimensional habitat in which people can appear in the shape of personalized avatars and associated with each other as they would in genuine life. (KA) In differentiate to computer games, time does not stop after logging out. (ta fj)