Demand-pull inflation

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Demand-pull inflation is a type of inflation that occurs when aggregate demand in an economy exceeds aggregate supply at full employment levels. Prices rise because too much money chases too few goods. The concept was formally articulated by John Maynard Keynes in 1940 and refined by Arthur Smithies in 1942. It represents one of the two primary theoretical explanations for inflation, the other being cost-push inflation[1].

Theoretical foundations

The mechanism behind demand-pull inflation operates through excess purchasing power. When consumers, businesses, and governments spend beyond the economy's productive capacity, sellers respond by raising prices. This occurs most readily when unemployment falls below natural levels and factories operate near maximum output. The economy cannot physically produce enough to satisfy all buyers, so prices adjust upward to ration scarce goods[2].

Keynes described this phenomenon as an "inflationary gap" - the difference between actual spending and what would be required for price stability at full employment. His 1940 pamphlet "How to Pay for the War" warned that wartime spending would generate exactly this type of inflation unless controlled through taxation or forced savings.

The Phillips Curve relationship

British economist A.W. Phillips published his landmark 1958 study examining wage changes and unemployment in the United Kingdom from 1861 to 1957. His research documented an inverse relationship: when unemployment dropped, wages rose faster. Paul Samuelson and Robert Solow extended this work in 1960, connecting the relationship directly to inflation rather than wages alone[3].

The Phillips Curve seemed to offer policymakers a stable menu of choices. Lower unemployment could be purchased at the cost of higher inflation. This trade-off dominated economic thinking through the 1960s. Helmut Schmidt, who later became German Chancellor, famously declared that 5% inflation was preferable to 5% unemployment.

Milton Friedman and Edmund Phelps challenged this view in 1967-1968. They argued the trade-off existed only temporarily. Workers would eventually demand higher wages to compensate for inflation, shifting the curve outward. Long-run unemployment would settle at its "natural rate" regardless of inflation levels[4].

Causes of demand-pull inflation

Four sectors can generate demand-pull pressures:

Household consumption

Consumer confidence drives spending decisions. When households feel secure about employment and income growth, they increase purchases of discretionary items. Credit availability amplifies this effect. The resulting surge in demand outstrips retail and manufacturing capacity, pushing prices higher.

Business investment

Growing GDP encourages firms to expand. They purchase equipment, build facilities, and hire workers. These investments create additional demand for raw materials, labor, and capital goods. If the economy already operates near capacity, prices climb.

Government expenditure

Fiscal stimulus programs inject spending directly into the economy. Military buildups, infrastructure projects, and transfer payments all increase aggregate demand. Deficit financing expands purchasing power without corresponding increases in productive capacity[5].

Monetary policy

Central banks influence demand through interest rate decisions. Rate cuts reduce borrowing costs for households and businesses, encouraging consumption and investment. The money supply expands, providing more purchasing power to chase available goods.

Historical examples

United Kingdom 1980s

The UK economy grew at rates exceeding 4% in the late 1980s. House prices surged, income tax cuts boosted disposable income, and consumer confidence soared. Interest rates had been reduced, encouraging borrowing. Inflation accelerated from 3% in 1986 to over 9% by 1990[6].

United States 1960s

The American economy enjoyed rapid expansion through the mid-1960s. Inflation, which had remained near 2% in 1966, reached 6% by 1970. Increased government spending on Vietnam War operations and Great Society programs fueled aggregate demand beyond productive capacity.

Post-pandemic recovery

When COVID-19 restrictions eased in 2021, pent-up consumer demand collided with supply chain disruptions. Travel spending surged dramatically. Airlines and hotels raised prices sharply as available capacity could not match resurgent demand.

Policy responses

Governments and central banks combat demand-pull inflation through contractionary measures:

  • Interest rate increases raise borrowing costs and slow consumer spending
  • Higher taxes reduce disposable income
  • Reduced government expenditure directly lowers aggregate demand
  • Quantitative tightening removes money from circulation

The effectiveness of these policies depends on timing. Acting too slowly allows inflation expectations to become embedded. Acting too aggressively risks recession[7].

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Related articles

References

  • Phillips A.W. (1958). The Relation between Unemployment and the Rate of Change of Money Wage Rates in the United Kingdom, 1861-1957, Economica
  • Keynes J.M. (1940). How to Pay for the War, Macmillan
  • Samuelson P.A., Solow R.M. (1960). Analytical Aspects of Anti-Inflation Policy, American Economic Review
  • Friedman M. (1968). The Role of Monetary Policy, American Economic Review
  • Blanchard O. (2021). Macroeconomics, Pearson

Footnotes

<references> <ref name="fn1">[1] Based on Keynesian inflationary gap theory from 1940</ref> <ref name="fn2">[2] Standard aggregate demand-supply analysis</ref> <ref name="fn3">[3] Phillips (1958) and Samuelson-Solow (1960) contributions</ref> <ref name="fn4">[4] Friedman-Phelps natural rate hypothesis 1967-1968</ref> <ref name="fn5">[5] Government sector contribution to aggregate demand</ref> <ref name="fn6">[6] UK Lawson Boom historical data</ref> <ref name="fn7">[7] Central bank policy considerations</ref> </references>

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