Market based price

Market based price is used to describe price set on the basis of other competitive prices of similar products or services. Market based price is used as a benchmark during preparation of marketing strategy, marketing mix activities and R&D processes during new product development. Market based prices are also reference used to set optimal production and distribution costs of new product and to evaluate break-even point on new products sales volume.


At work.png

This is an article stub.
If you are able to help improve this article, please feel free to edit it.