Market based price
Market based price is used to describe price set on the basis of other competitive prices of similar products or services. Market based price is used as a benchmark during preparation of marketing strategy, marketing mix activities and R&D processes during new product development. Market based prices are also reference used to set optimal production and distribution costs of new product and to evaluate break-even point on new products sales volume.
- Sensfuß, F., Ragwitz, M., & Genoese, M. (2008). The merit-order effect: A detailed analysis of the price effect of renewable electricity generation on spot market prices in Germany. Energy policy, 36(8), 3086-3094.
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