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Tactical decisions resolve mostly conflicts between [[strategy]] and its implementation. They also apply to conflicts between individual objectives and objectives of the whole [[company]].

==Types of tactical problems==
Tactical decisions are short-term, specific actions that a company takes to achieve its [[strategic goals]]. Some examples of tactical decisions include:
* [[Marketing]]: Deciding on the best marketing channels to reach target customers, such as social media, email marketing, or paid advertising.
* [[Product]] Development: Deciding on the features and design of a new product, or how to improve an existing one.
* Distribution: Deciding on the best ways to distribute a product, such as through retail stores, online, or through a direct sales force.
* [[Production]]: Deciding on the most efficient methods of production, such as [[outsourcing]], automation, or using a just-in-time manufacturing [[system]].
* Pricing: Deciding on the [[price]] of a product or [[service]], taking into account costs, [[competition]], and [[customer]] [[demand]].
* Human Resources: Deciding on the best ways to attract, retain, and motivate employees, such as by offering competitive compensation and benefits, or providing opportunities for professional development.
* [[Technology]]: Deciding on the best technology to use in order to automate or improve processes, reduce costs, or increase [[efficiency]].
* [[Financing]]: Deciding on the best ways to secure funding, such as through loans, equity, or crowdfunding.
* [[Logistics]]: Deciding on the best ways to move products, such as by using a third-party logistics provider, or by creating a dedicated fleet of delivery trucks.
* Customer service: Deciding on the best ways to handle customer complaints, and how to provide [[excellent customer service]].

==Essence of the problem==
Tactical decisions relate mostly to acquisition of company's resources

==Objectives==
The purpose of [[decision making]] at the tactical level is to ensure that structure of [[information]], accountability, resources (people, [[money]], tools and items) are consistent with the objectives of company.

'''See also:'''
* [[Conditions of decision-making]]

==Examples of Tactical decision==
* Deciding which markets to target and how to penetrate them.
* Setting pricing and promotional strategies for products and services.
* Allocating resources (people, money, and time) to various projects.
* Developing new product or service offerings.
* Establishing performance objectives and standards.
* Establishing operational processes and procedures.
* Deciding which suppliers and vendors to use.
* Deciding which new technologies to adopt.
* Choosing which new initiatives to pursue and which to drop.
* Deciding how to respond to competitive pressures.
* Establishing customer service policies.
* Making changes to [[organizational structure]].

==Advantages of Tactical decision==
Tactical decisions allow for more specific and short-term actions, allowing companies to quickly react to changes in the [[environment]]. This can help them stay competitive in a dynamic [[market]]. Here are some of the advantages of tactical decisions:
* They enable businesses to quickly adjust to changes in the market or environment. Tactical decisions are more agile and can help businesses stay competitive in a rapidly changing market.
* They are easier to implement as they are more focused on [[short-term objectives]]. Tactical decisions can be implemented quickly and do not require long-term commitments.
* They are more [[cost]]-effective as they focus on short-term objectives. Tactical decisions can help a business save money by avoiding costly long-term [[investments]].
* They provide the necessary flexibility to quickly switch strategies when needed. Tactical decisions are more flexible, allowing businesses to quickly change strategies when needed.

==Limitations of Tactical decision==
Tactical decisions have several limitations. These include: 
* '''[[Lack of information]]''': Tactical decisions are often made with limited information and may not take into account all the external conditions and factors that could affect the outcome.
* '''Short-term focus''': Tactical decisions are usually short-term solutions and may not be suitable for long-term objectives.
* '''Limited resources''': Tactical decisions often have to be made with limited resources, which may restrict the range of possible [[options]].
* '''Unforeseen consequences''': Tactical decisions may have unforeseen consequences which may be difficult to deal with later.
* '''Lack of flexibility''': Tactical decisions may be inflexible and may not be able to adapt to changing circumstances.

==Other approaches related to Tactical decision==
A tactical decision involves more than just the resolution of a conflict between strategy and its implementation. There are several other approaches that can be used to make a tactical decision: 
* '''Analyzing current resources and [[capabilities]]''': This involves examining the strengths and weaknesses of the company or [[organization]], such as its [[financial resources]], physical assets, and [[workforce]]. This allows the [[decision-maker]] to determine which resources are available and which are not, and thus make a more informed decision about how to move forward. 
* '''Evaluating alternative options''': This involves considering the various possible options and determining which is the best [[option]] to pursue. This can involve weighing the pros and cons of each option, as well as considering the risks and rewards of each.
* '''Establishing objectives''': This involves setting specific [[goals and objectives]] that the company or organization is aiming to achieve. These objectives must be realistic and achievable.
* '''Developing strategies''': Once the objectives have been set, the next step is to develop strategies to achieve them. This involves creating a [[plan]] of [[action]] which outlines the steps that [[need]] to be taken to reach the objectives.

In summary, tactical decisions involve more than just resolving conflicts between strategy and implementation. They also involve analyzing current [[resources and capabilities]], evaluating alternative options, establishing objectives, and developing strategies. By utilizing these approaches, decision-makers can ensure that their decisions are well-informed and will help the company or organization reach its goals.

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==References==
* Ohbuchi, K. I., Fukushima, O., & Tedeschi, J. T. (1999). ''[http://jcc.sagepub.com/content/30/1/51.short Cultural values in conflict management goal orientation, goal attainment, and tactical decision]''. Journal of Cross-Cultural Psychology, 30(1), 51-71.

{{aa|Krzysztof Wozniak}}
[[Category:Decision making]]
[[pl:Decyzje taktyczne]]