Market growth rate
| Market growth rate |
|---|
| See also |
The market growth rate refers to the rate at which the overall value of a market, such as the stock market or a specific industry, is increasing over time. It is typically measured as a percentage and can be calculated by taking the current market value and dividing it by the market value from a previous period (such as a year or quarter), then subtracting one and multiplying by 100. A positive growth rate indicates that the market is expanding, while a negative growth rate indicates that the market is contracting.
Applications of market growth rate
Market growth rate is used to measure the overall performance and potential of a market or industry. It can be used to:
- Evaluate the performance of a specific market or industry over time. This can help investors and analysts understand how a market or industry is trending and make informed decisions about whether to invest in it.
- Assess the potential for future growth in a market or industry. A high market growth rate may indicate that a market or industry has a lot of potential for future expansion and is a good investment opportunity.
- Compare the growth rates of different markets or industries. This can help investors and analysts identify which markets or industries are growing the most rapidly and which may have the most potential for future growth.
- Identify trends and patterns in the market or industry. A market growth rate that is consistently increasing over time may indicate a long-term trend of expansion, while a market growth rate that is consistently decreasing may indicate a trend of contraction.
- Benchmarking: comparing the growth rate of a company or industry with the overall market growth rate can provide a benchmark for the company or industry's performance.
In summary, market growth rate is a useful metric for evaluating the performance and potential of a market or industry over time, and for making informed decisions about investing in it.
References
- Ayal, I., & Hirsch, S. (1982). Marketing factors in small country manufactured exports: Are market share and market growth rate really important?. Journal of International Business Studies, 13(2), 73-85.
- Song, M., & Chen, Y. (2014). Organizational attributes, market growth, and product innovation. Journal of product innovation management, 31(6), 1312-1329.
- Lee, S., Lee, S., Joo, H., & Nam, Y. (2021). Examining factors influencing early paid over-the-top video streaming market growth: a cross-country empirical study. Sustainability, 13(10), 5702.
