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...market cap. Ability to '''predict the future''' provided by use of book-to-market ratio can be used to making '''relevant decision''' and show whole estimati ==The meaning of Book-to-market-ratio==

...f research participation and the [[competitiveness]] of companies in the [[market]]. ...competitor]] with a vertical axis at the point equal to half the span of [[market dynamics]]. This creates four quadrants of the chart, called the "star", "q

...market or on the market, it is order, description, [[need]] or decision of market participant. ...t of information associated with those variables in order to take rational market decisions in conditions of insecurity, connected with marketing [[managemen

...ows down for bigger accumulation/distribution<ref>Murphy J., ''[[Technical analysis]] of the financial markets'', 1999, p. 99-101</ref>. ...ide to Technical Analysis'', 2016, p. 503</ref><ref>Murphy J., ''Technical analysis of the financial markets'', 1999, p. 103-117</ref>:

...line ratio) is an indicator of the degree to which securities perform in [[market]] movement. ...is indicator achieves severe values ​​at a certain level, the direction of market prices is expected to reverse (G. Yioryalis 2004, p. 57).

...Group, is the [[process]] of gathering, exploring, interpretation and data analysis, leading to enhancing and rationalization of [[decision making]] processes. ...nline analytical processing) tools: software enabling the multidimensional analysis of business [[information]] through integration, aggregation and visualizat

...ystem]] there is uncertainty, it is therefore necessary to make a detailed analysis of the impact of potential decisions on the financial results of [[manageme ...omic criteria. This means focusing on financial planning, because the free market's value growth depends on positive financial results of companies operating

...most popular and simple [[method]] for [[strategic management|strategic]] analysis of [[organization]]’s [[far environment|macro environment]] containing fo ==PEST analysis factors==

==Break even analysis== ...ratio]]}} &mdash; {{i5link|a=[[Market value added]]}} &mdash; {{i5link|a=[[Market demand]]}} }}

...bility of an enterprise to compete and to be resistant for others on the [[market]]. ...five different [[market]] forces, regarding which one has to analyse its [[market]] situation when trying to determine its competitiveness. They are the foll

...luable insights into customer [[behavior]] and preferences. Quantitative [[market research]] is typically conducted through surveys, focus groups, experiment Quantitative market research is a powerful tool for gathering data that can be used to gain val

...satisfied by using only one set of [[marketing mix]] activities. General [[market]] consists of buyers with essentially similar [[needs]] and sellers who pro ...epresented by the ''average buyer'' with similar requirements as needed. [[Market]] is a relatively homogeneous whole. As a result, the enterprises applying

...petitors, [[customer]] preferences, and trends to understand the current [[market conditions]]. ...Defining Objectives''': Set sales goals such as sales volume, revenue, and market share.

...n the market<ref>Scallan P. (2003), p.35</ref>. In other words, gap in the market is opportunity to develop new objectives and promote them<ref>Ellis K., Kea ==Working towards gap in the market==

...s to reduce weaknesses, while maximizing strong sides of the company. SWOT Analysis can also be used when it comes to accomplishing a specific goal in non-[[pr ==Results of SWOT analysis==

...on a set of assumption inform about upper bound to actual sales. Potential market the first and key point to consider entering a new markets. ==Estimating Market Potential==

The '''make-or-buy analysis''' is an analysis in which we determine the costs and risks associated with the [[production] Genesis of make-or-buy analysis

'''ADL matrix''' is a portfolio analysis technique. It was created in the seventies at [[consulting]] [[firm]] Arthu ...l units within company beyond its competitors and achievement of leading [[market position]]. These are mostly products in the mature and declining sectors.

...fluctuations or to an underlying issue that [[needs]] to be addressed. The analysis can help managers determine the best [[action]] to take to achieve the desi ...roduction]] output is lower than expected. They can use cause of variation analysis to identify the potential causes of the lower output, such as an increase i

...of [[external environment]] of the [[organization]]. It is based on [[PEST analysis]] method, with addition of additional '''E'''nvironmental factor. [[Externa ==Main factors of STEEP analysis==