Importance of swot analysis

Importance of SWOT analysis results from effects which can be obtained by making better and more efficient management decisions. Most important results of SWOT analysis are:

  • more efficient strategic decisions
  • better strategic planning process
  • efficient resource utilisation and allocation
  • higher revenue growth and profits
  • better chance to discover potential opportunities and react to risks
  • easy framework to identify strengths (key success factors) and weaknesses (areas to improve)
  • it is easy methodology widely used, popular and taught in every management school

References

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