Generic competition: Difference between revisions
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[[Category:Marketing]] | [[Category:Marketing]] | ||
Businesses compete with each other and even themselves to earn public support every single day. New jingles appear on the television, and new advertising techniques pop up and return all of the time. A business major involves a surprising amount of [[creativity]], but exactly how do businesses compete? There are four approaches to competitive business [[strategy]]: | Businesses compete with each other and even themselves to earn public support every single day. New jingles appear on the television, and new advertising techniques pop up and return all of the time. A business major involves a surprising amount of [[creativity]], but exactly how do businesses compete? There are four approaches to competitive business [[strategy]]: | ||
* [[Cost]] leadership strategy | * [[Cost]] leadership strategy | ||
* [[Differentiation strategy]] | * [[Differentiation strategy]] | ||
| Line 26: | Line 9: | ||
Without one of this competitive strategies, your business will have a tough time attracting customers. But unfortunately, there's no one-size-fits-all strategy that you can implement, because every business faces different challenges within different markets. | Without one of this competitive strategies, your business will have a tough time attracting customers. But unfortunately, there's no one-size-fits-all strategy that you can implement, because every business faces different challenges within different markets. | ||
However, Michael Porter, identified these four major types of competitive strategies that businesses often implement, to vary the degrees of success. Although your business may not use every element of these strategies, understanding their core principles can help you evaluate the effectiveness of your existing competitive strategy. | However, Michael Porter, identified these four major types of competitive strategies that businesses often implement, to vary the degrees of success. Although your business may not use every element of these strategies, understanding their core principles can help you evaluate the effectiveness of your existing [[competitive strategy]]. | ||
'''[[Competitive advantage|COMPETITIVE ADVANTAGE]]:''' Lower cost and differentiation | '''[[Competitive advantage|COMPETITIVE ADVANTAGE]]:''' Lower cost and differentiation | ||
'''COMPETITIVE SCOPE:''' Broad target and narrow target | '''COMPETITIVE SCOPE:''' Broad target and narrow target | ||
* [[Cost leadership strategy]]: Try to produce at the lowest cost in the [[industry]] (broad target). | * [[Cost leadership strategy]]: Try to produce at the lowest cost in the [[industry]] (broad target). | ||
* Differentiation strategy: Try to be unique in the industry (broad target). | * Differentiation strategy: Try to be unique in the industry (broad target). | ||
| Line 37: | Line 19: | ||
* Differentiation focused strategy: Try to be unique in the market segment the company acts (narrow target). | * Differentiation focused strategy: Try to be unique in the market segment the company acts (narrow target). | ||
==References== | {{infobox5|list1={{i5link|a=[[Concentrated marketing]]}} — {{i5link|a=[[Market follower]]}} — {{i5link|a=[[Beachhead market]]}} — {{i5link|a=[[Imitator strategy]]}} — {{i5link|a=[[Competitive position]]}} — {{i5link|a=[[Flanker brand]]}} — {{i5link|a=[[Strategic position]]}} — {{i5link|a=[[Strategic group]]}} — {{i5link|a=[[Market development]]}} }} | ||
* https://smallbusiness.chron.com/competitive-business-strategies-4623.html | |||
* https://yourbusiness.azcentral.com/four-major-types-competitive-strategies-6166.html | ==References== | ||
* https://yourbusiness.azcentral.com/business-competition-strategies-1305.html | * https://smallbusiness.chron.com/competitive-business-strategies-4623.html | ||
* https://yourbusiness.azcentral.com/four-major-types-competitive-strategies-6166.html | |||
* https://yourbusiness.azcentral.com/business-competition-strategies-1305.html | |||
* https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/ | * https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/ | ||
{{a|Iker Sanz, Telmo Caballero and Alejandro Beltrán}} | {{a|Iker Sanz, Telmo Caballero and Alejandro Beltrán}} | ||
Latest revision as of 22:57, 17 November 2023
Businesses compete with each other and even themselves to earn public support every single day. New jingles appear on the television, and new advertising techniques pop up and return all of the time. A business major involves a surprising amount of creativity, but exactly how do businesses compete? There are four approaches to competitive business strategy:
- Cost leadership strategy
- Differentiation strategy
- Cost focused strategy
- Differentiation focused strategy
Without one of this competitive strategies, your business will have a tough time attracting customers. But unfortunately, there's no one-size-fits-all strategy that you can implement, because every business faces different challenges within different markets.
However, Michael Porter, identified these four major types of competitive strategies that businesses often implement, to vary the degrees of success. Although your business may not use every element of these strategies, understanding their core principles can help you evaluate the effectiveness of your existing competitive strategy.
COMPETITIVE ADVANTAGE: Lower cost and differentiation
COMPETITIVE SCOPE: Broad target and narrow target
- Cost leadership strategy: Try to produce at the lowest cost in the industry (broad target).
- Differentiation strategy: Try to be unique in the industry (broad target).
- Cost focused strategy: Try to take cost advantage in the market segment that the company acts (narrow target).
- Differentiation focused strategy: Try to be unique in the market segment the company acts (narrow target).
| Generic competition — recommended articles |
| Concentrated marketing — Market follower — Beachhead market — Imitator strategy — Competitive position — Flanker brand — Strategic position — Strategic group — Market development |
References
- https://smallbusiness.chron.com/competitive-business-strategies-4623.html
- https://yourbusiness.azcentral.com/four-major-types-competitive-strategies-6166.html
- https://yourbusiness.azcentral.com/business-competition-strategies-1305.html
- https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/
Author: Iker Sanz, Telmo Caballero and Alejandro Beltrán
