Outsource marketing: Difference between revisions
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== | '''Outsource marketing''' is the practice of entrusting the company's marketing demands to a third party. Experts are hired to develop and execute business marketing strategy and campaigns (Emiliani, Gregory & Swartz, 2018). '''Outsourcing''' indicates to a contractual relationship for delivering business services by an external provider. Simply put, a company pays another company to do work for it. Outsourcing consists of entrusting a supplier with activities outside the core competencies chosen by the organization (Sharpe, 1997). | ||
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==References== | |||
* Emiliani R., Gregory A., Swartz G. (2018). [http://catalystmarketing.io/wp-content/uploads/2018/06/Complete-Handbook-to-Outsourcing-Marketing.pdf ''The Complete Handbook to Outsourcing Marketing.''] Catalyst marketing research. | |||
* Sharpe, M. (1997). [https://www.proquest.com/openview/36ed23f0a2dc1ea6f7017037cc461a6e/1?pq-origsite=gscholar&cbl=48175 ''Outsourcing, organizational competitiveness, and work.''] Journal of labor Research, 18(4), 535. | |||
{{a|Paulina Olszewska}} | |||
[[Category:Marketing]] | |||
Revision as of 22:24, 26 November 2022
Outsource marketing is the practice of entrusting the company's marketing demands to a third party. Experts are hired to develop and execute business marketing strategy and campaigns (Emiliani, Gregory & Swartz, 2018). Outsourcing indicates to a contractual relationship for delivering business services by an external provider. Simply put, a company pays another company to do work for it. Outsourcing consists of entrusting a supplier with activities outside the core competencies chosen by the organization (Sharpe, 1997).
References
- Emiliani R., Gregory A., Swartz G. (2018). The Complete Handbook to Outsourcing Marketing. Catalyst marketing research.
- Sharpe, M. (1997). Outsourcing, organizational competitiveness, and work. Journal of labor Research, 18(4), 535.
Author: Paulina Olszewska
