Types of customers: Difference between revisions
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'''Customers''' are the people or organizations that purchase goods or services from a business. They can be classified into several types, including B2C (Business-to-Consumer) customers, B2B (Business-to-Business) customers, individual customers, and institutional customers. B2C customers are individuals who purchase goods or services from a business, while B2B customers are companies or organizations that purchase goods or services from other businesses. Individual customers are individuals who purchase goods or services directly from a business, while institutional customers are organizations such as government agencies, non-profit organizations, and educational institutions that purchase goods or services from a business. | '''Customers''' are the people or organizations that purchase goods or services from a business. They can be classified into several types, including B2C (Business-to-[[Consumer]]) customers, B2B (Business-to-Business) customers, individual customers, and institutional customers. B2C customers are individuals who purchase goods or services from a business, while B2B customers are companies or organizations that purchase goods or services from other businesses. Individual customers are individuals who purchase goods or services directly from a business, while institutional customers are organizations such as [[government]] agencies, non-[[profit]] organizations, and educational institutions that purchase goods or services from a business. | ||
==Example of types of customers == | ==Example of types of customers == | ||
* '''B2C Customers''': These customers typically include individuals who purchase products from a business, such as grocery stores, clothing stores, and online retailers. An example of a B2C customer would be a person who shops at a grocery store for their weekly groceries. | * '''B2C Customers''': These customers typically include individuals who purchase products from a business, such as grocery stores, clothing stores, and online retailers. An example of a B2C [[customer]] would be a person who shops at a grocery store for their weekly groceries. | ||
* '''B2B Customers''': These customers typically include companies or organizations that purchase goods or services from another business. An example of a B2B customer would be a company that buys raw materials from a manufacturer to make their own products. | * '''B2B Customers''': These customers typically include companies or organizations that purchase goods or services from another business. An example of a B2B customer would be a [[company]] that buys raw materials from a manufacturer to make their own products. | ||
* '''Individual Customers''': These customers typically include individuals who purchase goods or services directly from a business, such as a restaurant, hotel, or theater. An example of an individual customer would be a person who books a hotel room online. | * '''Individual Customers''': These customers typically include individuals who purchase goods or services directly from a business, such as a restaurant, hotel, or theater. An example of an individual customer would be a person who books a hotel room online. | ||
* '''Institutional Customers''': These customers typically include organizations such as government agencies, non-profit organizations, and educational institutions that purchase goods or services from a business. An example of an institutional customer would be a school that purchases textbooks from a publisher for its students. | * '''Institutional Customers''': These customers typically include organizations such as government agencies, non-profit organizations, and educational institutions that purchase goods or services from a business. An example of an institutional customer would be a school that purchases textbooks from a publisher for its students. | ||
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==Advantages of types of customers == | ==Advantages of types of customers == | ||
Each type of customer brings its own unique set of advantages for businesses. A one-sentence introduction to the list of advantages follows: The different types of customers each offer businesses distinct advantages. | Each type of customer brings its own unique set of advantages for businesses. A one-sentence introduction to the list of advantages follows: The different types of customers each offer businesses distinct advantages. | ||
* B2C customers bring a large customer base that businesses can reach through marketing and advertising. B2C customers are also typically more willing to make impulse purchases, making them a great source of revenue. | * B2C customers bring a large customer base that businesses can reach through [[marketing]] and advertising. B2C customers are also typically more willing to make impulse purchases, making them a great source of revenue. | ||
* B2B customers often purchase goods in large quantities, which can increase a business’s revenue. Additionally, B2B customers typically form long-term relationships with businesses, providing a steady source of income. | * B2B customers often purchase goods in large quantities, which can increase a business’s revenue. Additionally, B2B customers typically form long-term relationships with businesses, providing a steady source of income. | ||
* Individual customers can provide businesses with a steady income stream, as they may make repeat purchases over time. Individual customers may also provide valuable feedback to businesses, allowing businesses to improve their products and services. | * Individual customers can provide businesses with a steady [[income stream]], as they may make repeat purchases over time. Individual customers may also provide valuable feedback to businesses, allowing businesses to improve their products and services. | ||
* Institutional customers often purchase goods and services in bulk, which can provide businesses with a large, one-time source of revenue. Additionally, institutional customers may open up new opportunities for businesses, such as government contracts. | * Institutional customers often purchase goods and services in bulk, which can provide businesses with a large, one-time source of revenue. Additionally, institutional customers may open up new opportunities for businesses, such as government contracts. | ||
==Suggested literature== | ==Suggested literature== | ||
* Wysocki, A. F., Kepner, K. W., & Glasser, M. W. (2001). ''[https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=a3983c251a2a0309dfafb083f74564e85519b4a5 Customer complaints and types of customers]''. University of Florida Cooperative Extension Service, Institute of Food and Agriculture Sciences, EDIS. | * Wysocki, A. F., Kepner, K. W., & Glasser, M. W. (2001). ''[https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=a3983c251a2a0309dfafb083f74564e85519b4a5 Customer complaints and types of customers]''. University of Florida Cooperative Extension [[Service]], Institute of Food and Agriculture Sciences, EDIS. | ||
* Nguyen, T. D., Paswan, A., & Dubinsky, A. J. (2018). ''[https://fardapaper.ir/mohavaha/uploads/2017/11/Allocation-of-Salespeoples-resources-for-generating-new-sales-opportunities-across-four-types-of-customers.pdf Allocation of Salespeople's resources for generating new sales opportunities across four types of customers]''. Industrial Marketing Management, 68, 114-131. | * Nguyen, T. D., Paswan, A., & Dubinsky, A. J. (2018). ''[https://fardapaper.ir/mohavaha/uploads/2017/11/Allocation-of-Salespeoples-resources-for-generating-new-sales-opportunities-across-four-types-of-customers.pdf Allocation of Salespeople's resources for generating new sales opportunities across four types of customers]''. Industrial Marketing [[Management]], 68, 114-131. | ||
[[Category:Marketing]] | [[Category:Marketing]] | ||
Revision as of 06:42, 17 March 2023
| Types of customers |
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| See also |
Customers are the people or organizations that purchase goods or services from a business. They can be classified into several types, including B2C (Business-to-Consumer) customers, B2B (Business-to-Business) customers, individual customers, and institutional customers. B2C customers are individuals who purchase goods or services from a business, while B2B customers are companies or organizations that purchase goods or services from other businesses. Individual customers are individuals who purchase goods or services directly from a business, while institutional customers are organizations such as government agencies, non-profit organizations, and educational institutions that purchase goods or services from a business.
Example of types of customers
- B2C Customers: These customers typically include individuals who purchase products from a business, such as grocery stores, clothing stores, and online retailers. An example of a B2C customer would be a person who shops at a grocery store for their weekly groceries.
- B2B Customers: These customers typically include companies or organizations that purchase goods or services from another business. An example of a B2B customer would be a company that buys raw materials from a manufacturer to make their own products.
- Individual Customers: These customers typically include individuals who purchase goods or services directly from a business, such as a restaurant, hotel, or theater. An example of an individual customer would be a person who books a hotel room online.
- Institutional Customers: These customers typically include organizations such as government agencies, non-profit organizations, and educational institutions that purchase goods or services from a business. An example of an institutional customer would be a school that purchases textbooks from a publisher for its students.
Advantages of types of customers
Each type of customer brings its own unique set of advantages for businesses. A one-sentence introduction to the list of advantages follows: The different types of customers each offer businesses distinct advantages.
- B2C customers bring a large customer base that businesses can reach through marketing and advertising. B2C customers are also typically more willing to make impulse purchases, making them a great source of revenue.
- B2B customers often purchase goods in large quantities, which can increase a business’s revenue. Additionally, B2B customers typically form long-term relationships with businesses, providing a steady source of income.
- Individual customers can provide businesses with a steady income stream, as they may make repeat purchases over time. Individual customers may also provide valuable feedback to businesses, allowing businesses to improve their products and services.
- Institutional customers often purchase goods and services in bulk, which can provide businesses with a large, one-time source of revenue. Additionally, institutional customers may open up new opportunities for businesses, such as government contracts.
Suggested literature
- Wysocki, A. F., Kepner, K. W., & Glasser, M. W. (2001). Customer complaints and types of customers. University of Florida Cooperative Extension Service, Institute of Food and Agriculture Sciences, EDIS.
- Nguyen, T. D., Paswan, A., & Dubinsky, A. J. (2018). Allocation of Salespeople's resources for generating new sales opportunities across four types of customers. Industrial Marketing Management, 68, 114-131.
