Export merchant describes international business model of company who buys goods from foreign (or domestic) manufactures, packages the goods and sells them under irs own brand. By doing this export merchant takes all risks which stems from legal uncertainties, taxes and tariffs, customer needs, competition on the international market. This model is used by companies which have broad competencies and knowledge of international trade to exploit less knowledgeable companies which are afraid of entering international markets.
- Balabanis, G. I. (2000). Factors affecting export intermediaries' service offerings: The British example. Journal of International Business Studies, 31(1), 83-99.
- Weiss, K. D. (2011). Building an import/export business. John Wiley & Sons.
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