|Methods and techniques|
According to Driessen and Hilledrand (2002) the Green innovation is defined as the creation and diffusion of new technological means, in order to carry out an activity respecting the environment in addition to remedying the damage already caused.
Accessible sources of energy such as wind, tides, solar energy or geothermal energy are those in which it is essential to start focusing all development or technological progress to date. Today, in the face of major current environmental challenges, it is more important than ever to understand how it is possible to address them, stimulating innovation processes that are at the same time beneficial for the productive sector and for the environment.
Taking CTM Research Group into account we can say that One of the main problems and more important that we find is that much of the resources available to the planet and that are essential for companies are not renewable. Due to all this, a strategy focused on green innovation could help companies achieve greater efficiency, position themselves in an advantageous position with respect to their competition and improve their image in the face of society.
The positive impact of green innovations is not automatic. Unfortunately, on many occasions, technological advances may be accompanied by negative effects, such as the use of lead in gasoline or the use of chlorofluorocarbons in refrigeration or air conditioning systems.
Examples of green innovation
7 Green Innovations that are changing the way we do business according to Chow (2015) are:
- Vertical Farming.
- 3D Printing
- Battery Storage
- Emission-Free Transportation
- Ocean Plastic Clean-up
- Zero-emission buildings
- Garcia Lorca, F. (1928) Romance Sonambulo. Madrid: Spain. Revista de occidente
- Driessen, P. H., & Hillebrand, B. (2002). Adoption and diffusion of green innovations. Marketing for sustainability: towards transactional policy-making, 343-355.
- Chow, L. (2015) Innovation That Are Changing The Way We Do Business. EcoWatch.
- CTM. (2009). Defining Green innovation. Intellectual Property and Innovation Management.
Author: Gonzalo Martinez-Cañavate Gomez-Millan