Importance of international marketing

In current changing market importance of international marketing is significant due to:

  • access to global networks of information flow and media distribution
  • fast movement of people, goods and information creates challenges for marketing policies
  • necessity to design marketing campaigns to address specific cultures and needs of customers
  • possibility to expand to new markets with efficient marketing
  • improvement in marketing processes can increase efficiency
  • international marketing mix policy help to increase sales and profits
  • capturing demand of more customers in different countries and diverse cultures


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