Market placing phase strategy

From CEOpedia | Management online
Jump to: navigation, search

Stage of the product placing on the market is characterized by high expenditure on research and development and to promote a new product. In this phase, the risk of failure is very high, due to the possible actions of competitors.

Proposed actions

The dominant competitive position

  • vigorously push for market growth, maintain position
  • invest slightly faster than market growth

Strong competitive position

  • try to improve market position, vigorously increase market share
  • invest in a market rate of growth

Average competitive position

  • selectively or vigorously increase market share, selectively improve market position
  • invest selectively

Favourable competitive position

  • selectively improve market position
  • invest very selectively

Weak competitive position

  • development or withdrawal
  • disinvestment or disposal

References