Push money

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Push money
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The Push Money is a money given to retail merchants by a producers for stimulating the sale of the manufacturer's offering to clients. Another term for push money is - Spiffs.

For instance, a producer can offer $10 for every entity of product the merchant is able to sell out. Push money, or stiffs, on the whole, refers to motivation to sellers to advertise an item over competitive companies. These encouragements also take the form of offering, vacations and other kind of non-pecuniary reinforcement [1].

One gamble with encouraging program for the dealing is that merchants can be too much motivated to prevail a reward or additional push money that they might try to flock the brand to each client, whatsoever it suits that client's necessities or not. For that matter, a company have to manage carefully such enterprises to minimize ethical predicaments. An incentive technique might look like a bribe if it is not carried out in an eminently structured and open fashion [2].

The IRS and Push Money

The Internal Revenue Service (IRS) originally stated in Revenue Ruling that when push money is paid by the producer, the remittances are considered as being paid a unit other than an employer and such quantities are not object to suppressing and employment taxes, though they are entirely object to federal income taxes. The IRS also held in this decision that this equal rule can apply when the remittance is made through the employer. Under such a determination, the producer authorizes the employer to make the push money remittances and then covers the costs the employer [3].

Afterwards, in the two private letter ruling, the IRS took a changed position, holding that push money was paid for services realized [4]:

  • One rule focalised on self-employment taxation, remarking that push money paid by an automobile producer was not self-employment income, because the payment may be an object to income tax withholding and Federal Insurance Contributions Act (FICA) and Federal Unemployment Tax (FUTA) taxes.
  • The second rule focused merely on the FICA taxation of push money payments made by a merchant. The IRS held that the push money was reparation for services accorded and was an object to FICA taxes. The same actions would concern to federal income tax deduction and FUTA.

Employers are precautionary to treat as attributed income object to federal income tax, federal income tax withholding, Social Security, Medicare and FUTA all push money that is paid immediately to employees by a third party. Prospectively, third-party paymaster of push money could be asked to make the remittance immediately to the employer for apportionment to employees. Under the subsequent coming, the employer can withhold federal income, Social Security and Medicare taxes from the push money at this time it is paid to employees [5].


  1. Clemente M. N, (2002), s.342
  2. O’Guinn T, Allen C, Semenik R. J, (2009), s. 577
  3. Timberlake D. E, McKenna P, (2019), s. 9-40
  4. Timberlake D. E, McKenna P, (2019), s. 9-40
  5. Timberlake D. E, McKenna P, (2019), s. 9-40


Author: Paulina Matysiewicz