Strategic scenarios method
|Strategic scenarios method|
Scenario is an expected picture of the situation in the future. Scenarios created for enterprises represent the possible behavior resulting from the anticipated external factors.
Scenario methods are a key strategic management tool. They help when planning a business strategy in the longer term. These methods allow you to provide various types of phenomena that can occur in a changing environment, which will help prepare them.
Types of scenarios
Scenario methods are divided into 4 groups:
- Scenarios of possible events
- Simulation scenarios
- Scenarios of states in environment
- Scenarios of processes in environment
- Postma, T. J., & Liebl, F. (2005). How to improve scenario analysis as a strategic management tool?. Technological Forecasting and Social Change, 72(2), 161-173.