Strategic scenarios method
Scenario is an expected picture of the situation in the future. Scenarios created for enterprises represent the possible behavior resulting from the anticipated external factors.
Scenario methods are a key strategic management tool. They help when planning a business strategy in the longer term. These methods allow you to provide various types of phenomena that can occur in a changing environment, which will help prepare them.
Types of scenarios
Scenario methods are divided into 4 groups:
- Scenarios of possible events
- Simulation scenarios
- Scenarios of states in environment
- Scenarios of processes in environment
- Postma, T. J., & Liebl, F. (2005). How to improve scenario analysis as a strategic management tool?. Technological Forecasting and Social Change, 72(2), 161-173.