Value creation process

Value creation process
See also
Product development management Portfolio management processes Strategic project management Model of business Cost management plan Portfolio of projects Business architecture Success of the project System and process

Value creation process is the set of activities and actions that are undertaken to convert resources into goods and services. This process involves careful planning, execution, monitoring and control of activities with the ultimate goal of creating value for the stakeholders. It is typically divided into phases such as planning, design, implementation, monitoring, evaluation and control. Each phase is tailored to the specific project and its objectives. At each phase, the resources are allocated and the project results are evaluated to ensure value creation. The process is dynamic and must be constantly monitored and adjusted to succeed.

Example of value creation process

• Developing a New Product: Developing a new product or service involves a comprehensive value creation process that starts with research, ideation, design, prototype development and testing. Once the product is ready for market, the organization needs to develop a marketing and sales strategy, create a pricing model, and coordinate production and distribution to ensure the product reaches its intended customer base.
• Improving an Existing Process: Value creation can also come from improving an existing process. This could include streamlining production and supply chain processes, using automation to reduce labor costs, and redesigning a product to make it more efficient. In order to do this, organizations must first identify the areas that require improvement, analyze the current process and identify potential solutions, develop a plan to implement the changes, and monitor the results to ensure the desired outcomes are achieved.
• Acquiring a New Business: Acquiring a new business or division can be an effective way to create value for an organization, as it provides an immediate injection of assets and capabilities. This process typically involves conducting due diligence, negotiating terms and conditions, integrating the new business into the existing organization, and managing the transition. It is important to ensure that the acquisition is in line with the organization’s long-term strategy and that the expected value is delivered to the stakeholders.

Best practices of value creation process

1. Establish Clear Objectives: Establishing clear objectives helps to ensure that everyone involved in the value creation process is working towards the same end goal. A well-defined goal allows for better decision-making and better planning for the project.
2. Develop an Effective Project Plan: A well-developed project plan outlines the tasks required to achieve the project’s objectives. It should include information about the resources needed, task timing and dependencies, as well as any assumptions or risks.
3. Monitor and Track Progress: Monitoring and tracking progress throughout the project is essential to successful value creation. This can be done through regular updates and reviews, as well as by using tools such as project management software.
4. Make Adjustments as Needed: As the project progresses, the plan may need to be adjusted to reflect new information or changes in the business environment. Being able to recognize and make adjustments as needed is an important part of successful value creation.
5. Measure and Evaluate Results: The results of the project should be measured and evaluated to ensure value has been created. This can be done by using metrics such as cost savings, time saved, and customer satisfaction.
6. Communicate Results: It is important to communicate the results of the value creation process to all stakeholders. This can be done through reports, presentations, or other appropriate communication channels.

When to use value creation process

The value creation process can be used in a variety of situations, such as:

• When launching a new product or service: This process helps organizations identify customer needs, develop a product or service to meet those needs, and create a successful go-to-market strategy.
• When developing a business strategy: The process helps organizations to understand their competitive environment, develop a strategy to gain an advantage, and identify how to monetize the strategy.
• When innovating: This process helps organizations to identify opportunities, develop an innovative solution, and validate the solution before launching it.
• When launching a new venture: This process helps organizations to identify a problem that needs to be solved, develop a business model to address the problem, and refine the model before launching it.
• When scaling a business: This process helps organizations to identify new markets, develop strategies to enter those markets, and make sure the strategies are successful.

Advantages of value creation process

The value creation process has a number of advantages. These include:

• Improved decision-making and planning: The value creation process helps to identify and evaluate resources and assess opportunities, allowing for better decision-making and planning.
• Enhanced efficiency and effectiveness: The process helps to identify areas of improvement and allocate resources more effectively, resulting in improved efficiency and effectiveness.
• Improved customer satisfaction: The value creation process helps to ensure that customer needs are met and that value is created for them.
• Improved stakeholder engagement: The process can create a framework for stakeholder engagement, allowing for better communication and understanding.
• Reduced risk: The process can identify potential risks and allow for better risk management.
• Increased profits: By creating value, organizations can increase their profits and stay competitive.

Limitations of value creation process

The value creation process has a number of limitations that should be taken into account. These include:

• Time and Cost: The cost and timeline of the value creation process may be difficult to manage and control. This can lead to delays in project completion and higher overall costs.
• Resources: Resources needed for the value creation process may be limited, making it difficult to achieve desired results.
• Complexity: The value creation process can be complex and difficult to manage, which can lead to errors and inefficiencies.
• Risk management: There is a risk of failure or underperformance when creating value, which can lead to financial losses.
• Change management: Changes in the environment or the business may require rapid changes to the value creation process, which can be difficult to manage.
• Stakeholder engagement: It is important to keep stakeholders engaged throughout the value creation process to ensure their involvement and support.

Other approaches related to value creation process

In addition to the value creation process, there are several other approaches that can be used to create value:

• Design Thinking – this approach provides an organized and structured way to solve problems in order to create value. It involves understanding customer needs and identifying opportunities to meet them through innovative solutions.
• Lean Thinking – this approach focuses on eliminating waste and increasing the efficiency of processes. It involves streamlining the production process and eliminating activities that do not add value.
• Agile Project Management – this approach involves breaking down projects into smaller tasks in order to increase the speed and agility of the project. It involves continuous testing and feedback to ensure value is created.
• Business Model Innovation – this approach focuses on creating a new business model by analyzing customer needs and leveraging new technologies.
• Six Sigma – this approach focuses on reducing variability and defects in processes. It involves data-driven decision making and continuous improvement.

In summary, these approaches provide different ways to create value. Each approach has its own strengths and weaknesses, and they can be used together to maximize value creation.

Suggested literature

• Higgins, E. T., & Scholer, A. A. (2009). Engaging the consumer: The science and art of the value creation process. Journal of Consumer Psychology, 19(2), 100-114.
• Adams, C. A. (2017). Conceptualising the contemporary corporate value creation process. Accounting, Auditing & Accountability Journal.
• O'Cass, A., & Ngo, L. V. (2011). Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance. British Journal of Management, 22(4), 646-671.