Strategy of the organization

Strategy of the organization
See also
Strategic importance Organisational performance Value creation process Sources of competitive advantage Management success Strategic management principles Organizational effect Roles of the executives Criteria of market strategy evaluation

A strategy is a long-term plan of action designed to achieve a particular goal or set of goals within an organization. It is a plan of action that encompasses a vision, a mission, and goals, as well as how resources will be allocated to achieve the desired results. In project management, a strategy is the process of determining how resources should be utilized in order to achieve an organization's objectives. It is the development of a roadmap that outlines the processes, activities, and resources required to progress from the current situation to a desired future state. Strategy also involves monitoring and evaluation of progress, as well as responding to changing conditions.

Example of strategy of the organization

• A common strategy of organizations is to focus on customer service. This involves creating a customer-centric culture that values customer feedback and seeks to continuously improve customer experience. This could involve developing customer service training programs for employees, improving product offerings, and providing customer support services.
• Another common strategy is to focus on innovation. This involves investing in research and development, exploring new technologies, and creating new products or services. Innovation can help an organization stay competitive in an ever-evolving marketplace.
• Organizations may also focus on improving operational efficiency. This can include streamlining processes, improving resource utilization, and investing in automation and digital solutions. This allows organizations to get more done in less time and with fewer resources.
• Organizations may also focus on developing a strong brand. This involves building a positive reputation with customers, creating a recognizable brand identity, and engaging with customers through different channels. This can help an organization become known for quality and reliability.

Best practices of strategy of the organization

1. Define Goals: Goals should be clearly defined and aligned with the organization's overall strategic objectives. Goals should also be measurable, achievable and realistic.
2. Develop a Plan: A comprehensive plan must be drafted that outlines the steps necessary to achieve the desired outcomes. This plan should include both short-term and long-term objectives, timelines, and resource allocations.
3. Monitor and Evaluate Progress: Progress towards goals must be monitored and evaluated regularly in order to measure progress, adjust strategies, and course-correct when necessary.
4. Adapt to Changes: The strategy must be flexible enough to respond to changes in the environment, such as new technologies, regulations, and market conditions.
5. Foster Collaboration: Collaboration across teams, departments, and organizations is essential to ensure the successful implementation of the strategy.
6. Communicate the Strategy: It is important to ensure the entire organization is aware of the strategy and how it will be implemented.
7. Monitor Resources: Resources must be monitored regularly to ensure they are being used efficiently and effectively.
8. Measure Results: The strategy must include measures to evaluate the performance of the strategy and its implementation.

When to use strategy of the organization

Strategy is an essential tool for any organization to set and reach their goals. It is a plan of action that encompasses a vision, mission, and goals, as well as how resources will be allocated to achieve the desired results. A strategy should be used:

• When a company wants to move in a new direction or focus on a new goal.
• When a company wants to focus on a specific market or customer segment.
• When a company wants to introduce new products or services.
• When a company wants to develop a competitive advantage.
• When a company wants to improve efficiency and reduce costs.
• When a company wants to change its organizational structure or culture.
• When a company wants to develop a long-term plan for growth and sustainability.
• When a company wants to respond to a changing external environment.

Types of strategy of the organization

A successful organization utilizes a variety of strategies in order to achieve its goals. These strategies include:

• Corporate Strategy: This is a long-term plan for the entire organization. It outlines the vision and mission of the organization, as well as how it will use resources to achieve its objectives.
• Business Strategy: This is a plan to achieve specific goals within a business unit. It identifies the activities, processes, and resources that will be used to help the business unit reach its goals.
• Operational Strategy: This is a plan to achieve specific goals within an operational unit. It outlines the activities, processes, and resources that will be used to help the operational unit reach its goals.
• Marketing Strategy: This is a plan to achieve specific goals related to marketing. It outlines the activities, processes, and resources that will be used to help the organization increase its market share and gain a competitive advantage.
• Financial Strategy: This is a plan to achieve specific financial goals. It outlines the activities, processes, and resources that will be used to help the organization manage its finances and maximize profits.
• Human Resources Strategy: This is a plan to achieve specific goals related to human resources. It outlines the activities, processes, and resources that will be used to recruit, retain, and develop employees in order to reach organizational objectives.

Advantages of strategy of the organization

A strategy is a long-term plan of action designed to achieve a particular goal or set of goals within an organization. The advantages of having a strategy in an organization include:

• Improved decision-making: Having a strategy helps an organization to make decisions based on a clear set of objectives, rather than relying on subjective opinions. This can lead to more effective and efficient decision-making.
• Increased efficiency: Having a strategy in place allows an organization to more efficiently allocate resources and personnel to achieve its goals.
• Improved communication: A strategy provides a common language and understanding which can help to improve communication between different departments, teams and stakeholders.
• Increased accountability: A strategy can help to hold people accountable for their actions and ensure that everyone is working towards the same goals.
• Increased motivation: Having a clear strategy in place can help to motivate employees by providing a sense of purpose and direction.
• Enhanced competitiveness: A well-developed strategy can give an organization a competitive advantage over its rivals by helping it to identify and capitalize on opportunities.

Limitations of strategy of the organization

A strategy of an organization has certain limitations that need to be taken into account when devising and implementing it. These include:

• Time – Strategies need to be developed within a certain timeframe and adjusted to reflect changes in conditions or objectives. This requires an understanding of the existing situation and the resources available.
• Resources – Strategies need to be developed with an adequate allocation of resources. This includes financial resources, human resources, and other resources such as materials and technology.
• Stakeholders – Strategies need to take into account the interests of all stakeholders, including the organization itself, its customers, employees, suppliers, and partners.
• Environment – Strategies need to be based on an understanding of the external environment, including competition, regulations, and economic conditions.
• Risk – Strategies should be designed to minimize risk and to maximize opportunities for success.
• Complexity – Strategies must take into account the complexity of the organization and its goals.
• Flexibility – Strategies should be designed with sufficient flexibility to accommodate changing conditions or objectives.

Other approaches related to strategy of the organization

The following are other approaches related to strategy of the organization:

• Strategic Planning: This process involves the development of a roadmap that outlines the key objectives, activities, and resources required to achieve the desired future state. It involves analyzing current and future trends, evaluating the organization's strengths and weaknesses, and identifying opportunities and risks.
• Strategic Analysis: This process involves analyzing an organization’s environment, competitors, and market conditions in order to identify potential opportunities and threats. It is used to gain a better understanding of the external environment and how it affects the organization's strategies.
• Strategic Management: This process involves the implementation of the organization's strategies. It involves monitoring and evaluating progress and responding to changing conditions. It also involves managing resources, budgeting, and setting performance targets.

Overall, these approaches are used to develop and implement strategies that will help an organization achieve its objectives. Through strategic planning, analysis, and management, organizations can gain a better understanding of their environment and create strategies that will help them to reach their goals.

Suggested literature

• Heracleous, L. (2000). The role of strategy implementation in organization development. Organization Development Journal, 18(3), 75-86.