Procedure for creating marketing strategy: Difference between revisions

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{{infobox4
'''[[Marketing strategy]]''' is a set of medium-and long-term policies, which create [[market]]-based operational activities. The formulation of this [[strategy]] is [[decision making]] [[process]] that involves setting the problem areas, and then selecting of optimal solutions and implementation actions.
|list1=
<ul>
<li>[[Nature of strategic management]]</li>
<li>[[Marketing planning rules]]</li>
<li>[[Pricing strategy]]</li>
<li>[[Strategic planning]]</li>
<li>[[Strategic marketing]]</li>
<li>[[Development strategy]]</li>
<li>[[Strategic management model]]</li>
<li>[[ADL matrix]]</li>
<li>[[Importance of marketing strategy]]</li>
</ul>
}}
 
'''Marketing strategy''' is a set of medium-and long-term policies, which create [[market]]-based operational activities. The formulation of this [[strategy]] is [[decision making]] [[process]] that involves setting the problem areas, and then selecting of optimal solutions and implementation actions.


There are two levels of [[marketing]] [[strategy]]:
There are two levels of [[marketing]] [[strategy]]:
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* '''[[Differentiated marketing]] strategy''' - based on the distinction of [[market]] segments
* '''[[Differentiated marketing]] strategy''' - based on the distinction of [[market]] segments


The best way to make accurate decisions is to create a strategic profile. Then, managers can adapt strategic decisions to changes taking place in the [[enterprise]] and its [[environment]].
The best way to make accurate decisions is to create a strategic profile. Then, managers can adapt [[strategic decisions]] to changes taking place in the [[enterprise]] and its [[environment]].


'''See also:'''
'''See also:'''
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* [[Marketing mix]]
* [[Marketing mix]]
* [[Aggressiveness strategy]]
* [[Aggressiveness strategy]]
{{infobox5|list1={{i5link|a=[[Green Marketing]]}} &mdash; {{i5link|a=[[Marketing planning rules]]}} &mdash; {{i5link|a=[[Cost reduction]]}} &mdash; {{i5link|a=[[Definition of strategic management]]}} &mdash; {{i5link|a=[[Differentiation strategy]]}} &mdash; {{i5link|a=[[Consumer orientation]]}} &mdash; {{i5link|a=[[General and target market strategy]]}} &mdash; {{i5link|a=[[Development strategy]]}} &mdash; {{i5link|a=[[Strategic marketing]]}} }}


==References==
==References==
* Sheth, J. N., & Sisodia, R. S. (2015). [https://books.google.com/books?id=e3FsBgAAQBAJ Does marketing need reform?: Fresh perspectives on the future]. Routledge.
* Sheth, J. N., & Sisodia, R. S. (2015). [https://books.google.com/books?id=e3FsBgAAQBAJ Does marketing need reform?: Fresh perspectives on the future]. Routledge.
[[Category:Marketing strategies]]
[[Category:Marketing strategies]]
[[pl:Procedura tworzenia strategii marketingowej]]
[[pl:Procedura tworzenia strategii marketingowej]]

Latest revision as of 03:35, 18 November 2023

Marketing strategy is a set of medium-and long-term policies, which create market-based operational activities. The formulation of this strategy is decision making process that involves setting the problem areas, and then selecting of optimal solutions and implementation actions.

There are two levels of marketing strategy:

Strategy at the level of corporation

The most important issue at this level is the evolution of the market activity specified in the dimensions of products and markets. Managers formulate 4 strategic options:

Business unit strategy

Strategic issue at this level is formulating the impact on buyers. Main techniques of impact is a combination of two instruments: quality and price.

Bermuda triangles means areas of the business, in which it is not possible to determine optimal marketing strategy

  • Strategy of preference - customers, so called brand customers pay little attention to the price, but the essential thing is for them is quality and brand of product,
  • Strategy price-quantity is targeted to buyers who pay attention to the price, the company's activity is based on the principle: large volume-small unit profit

Another ways to impact the market are:

The best way to make accurate decisions is to create a strategic profile. Then, managers can adapt strategic decisions to changes taking place in the enterprise and its environment.

See also:


Procedure for creating marketing strategy — recommended articles
Green Marketing — Marketing planning rules — Cost reduction — Definition of strategic management — Differentiation strategy — Consumer orientation — General and target market strategy — Development strategy — Strategic marketing

References

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