Types of business communication
|Types of business communication|
Business Communication is known as a very important subject among all organizations. It can power all actions which an organization is taking. There is no chance to create a successful business without appropriate business communication skills. An organization can maintain contacts with others only by using communication. Business communication is based on transforming information among the business environment. There is no possibility that the business will grow without appropriate communication channels. The quality of the whole process of business communication impacts on outperforming in business environment (N. Gopal 2009, s.3).
Division of business communication into types
There are 2 main types of business communication, including (N. Gopal 2009, s.7-8):
- Internal communication which is popular among an organization. It is used when employees exchange ideas, when a leader gives work instructions to subordinates, or when internal memos are passed along the whole organization.
- External communication which is based on communicating with clients, suppliers, government, and other public and private organizations.
There are also other types of business communication, including many criteria, such as (A. Sethi, A. Bhavana 2010, s.59):
- Using procedures where we can find formal and informal communication
- Proces where we can find upward, downward and horizontal communication
- Giving signs where we can find verbal and non-verbal communication
- Using words where we can find written and oral communication
Effectiveness of business communication
In order to make the whole process of communication effective, each information which is communicated must be (N. Gopal 2009, s.18):
- devoid of incompletness
Barriers of effective business communication
There are four types of barriers which are sometimes forbid to make a business communication effective, including (N. Gopal 2009, s.25-28):
- Physical barriers which are referred to defects which can be found among the whole system of communication. It can be e.g. a physical noise which can disturb the communication process.
- Semantic barriers which are related to language. They are e.g. bad expressions or inappropriate translations.
- Psychological and physological barriers which are related to the mind and the body. They occur when the interlocutor is not paying appropriate attention to the person who sends the message. Another barrier in this type is fear. There is a fear receiving and providing the message.
- Other barriers where are included such barriers as e.g.: insufficient knowledge, lack of communication skills, technical jargon and organizational politics.
- Gopal N. (2009), Business Communication, New Age International Publishers, New Delhi
- Guffey E. Mary, Rhodes K., Rogin P. (2009), Business Communication: Process and Product, Nelson Education, Toronto
- Guffey E. Mary, Almonte R. (2010), Essentials of Business Communication, Nelson Education, Toronto
- Mannan Z. (2014), Business Communication: Strategies for Success in Business and Professions, Saint Martn Publisher, Dhaka
- Sethi A, Bhavana A. (2010), Business Communication, Tata McGraw Hill, New Delhi
Author: Katarzyna Krzyk, Adrianna Kuzak, Julia Kotlarz