Benchmarking - Sources of information

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Rhe following types of Benchmarking can be distinguished: internal (where standards for comparison are based on the same company, external (also known as competitive, in which solutions used by the enterprise with the same industry, functional (as a comparison of selected companies in completely different industries, non-competitors).

Sources of information

For full use of benchmarking methods to improve organization, it is necessary to use a wide range of sources and methods of gathering information. List of sources of information are presented in the following table.

Tab.1. Methods and sources of information for benchmarking

Stage type of benchmarking
Internal external and functional
Identification of the benchmarking subject
  • Opinions of employees
  • Meetings
  • Polling
  • Internal reports
  • Analysis of the documentation,
  • Direct observation and analysis of processes,
  • Analysis of different types of indicators, such as the frequency of complaints, warranty claims, the number of repairs, etc.,
  • Consultation with retailers
  • Opinions of experts from outside the company,
  • Publications.
The search for model processes
  • Opinions of employees,
  • Direct observation and analysis of processes,
  • Polling
  • Internal reports
  • Analysis of the documentation,
  • Internal reports
  • Benchmarking associations
  • Commercially available database,
  • Professional associations
  • Fairs and exhibitions,
  • Chambers of commerce,
  • Opinions of employees,
  • Brainstorming,
  • Specialized publications,
  • Business intelligence institutions,
  • Consulting companies
  • Materials of scientific conferences,
  • Personal contacts with potential partners,
  • Own database
  • Advertising.
Gathering of information characterizing the standard processes
  • Direct observation and analysis of processes,
  • Meetings
  • Network diagram flows,
  • Internal reports
  • Analysis of the documentation,
  • Internal publications,
  • Opinions of employees
  • Carry out direct observations during visits,
  • Interviews conducted with employees of other company,
  • Analysis of shared documentation
  • Polling,
  • Conferences with members of other company,
  • Polling of customers of other company,
  • Internal publications
  • Available literature.

References

Author: Krzysztof Wozniak