Customer profile

(Redirected from Consumer profiling)

Customer profile describe typical customer for particular products. It is used for R&D activities to develop products which are crafted for particular group of customers. Dome criteria for creating customer profile include: Socio-demographic characteristics:

  • sex,
  • age,
  • education,
  • income,
  • place of residence,

Behavioral criteria:

  • frequency of purchase,
  • intensity of product use,
  • reasons for the purchase,
  • customer reaction to marketing instruments,
  • degree of loyalty to the brand,

Psychographic criteria:

Consumer profiling is one of the most important market segmentation method used in marketing.

References

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