Analysis of customer

Analysis of customer is common method used in marketing for acquiring basic information about customer or groups of customers. It involves basic steps:

  • identification of customers
  • gathering information necessary to understand customer needs
  • dividing customers in sub-groups with similar characteristics
  • gathering data about customer needs and behaviours
  • asking customers about their satisfaction from past interactions and purchases
  • analysing profitability of customers or groups of customers

References

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