A media advisory is a way of altering or changing the media of a potential media opportunity. Like a fact sheet, it outlines some basic facts, but unlike a fact is not intended as an independent document that can provide the media with sufficient background information about an event or individual. Media advisories are usually much shorter than media releases and fact sheets. What is more, they are essentially a way of making contact with media in order to make them aware of the forthcoming event, media conferences, etc. (Nicholson M., Kerr A., Sherwood M. 2015, p.193).
Advantages of using media advisory
Media Advisory is kind of a document which apply to invite reporters or to cover an event like press conference, campaign or rally. This kind of document has to be really polite and generally short. The company tries to make the event sound very interesting and newsworthy and make it easy for reporters to quickly figure out the details.
- What is more sometimes some videos and pictures are shared with the news reporters to make them be more interested during the event.
- That makes the happening more recognizable.
- One can use a media advisory to let people know about a formal event, like a news conference, or some casual event like some facts regarding a campaign activists.
Public relations writers sometimes find it really useful to communicate directly with editors and new directors. Media advisories, which are also called media alerts, are straightforward memos notifying the media about an upcoming newsworthy activity related to the organization. Whereas a news release provides information about an event, a media advisory merely informs the media that newsworthy will occur. "For example, you may offer reporters advance access to a visiting celebrity willing to give an interview. Or you may notify photographers about a photo opportunity, that emphasizes the visual aspects of an upcoming activity"(Smith R. 2003, Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media 6th Edition).
Media Advisory Committee- school system The media advisory committee helps the library media specialists by modeling the effective use of the library media center and it facilitates. In addition to cooperative planning with the media advisory, the library media should plan with key individuals and groups to provide the structure and support for the instructional design of an integrated library media skills program. These individuals and groups include supervisors, teachers, students, and parents (Vliet L. 1999, p.25).
- Eisenmann T. (2013), Startups: Best Blog Posts, O'Reilly Media,
- Marsh Ch., Guth D., Short B.P.(2005), Strategic Writing: Multimedia Writing for Public Relations, Advertising, and more, Routledge,
- Nicholson M., Kerr A., Sherwood M.(2015), Sport and the Media (Sport Management Series) 2nd Edition, Routledge,
- Smith R.(2003), Becoming a Public Relations Writer: Strategic Writing for Emerging and Established Media 6th Edition, Routledge,
- Van Vliet L.(1999), Media Skills for Middle Schools: Strategies for Library Media Specialists, Libraries Unlimited.
Author: Monika Broszkiewicz