Market placing phase strategy: Difference between revisions
From CEOpedia | Management online
(Infobox update) |
(No difference)
|
Revision as of 18:55, 1 December 2019
Market placing phase strategy |
---|
See also |
Stage of the product placing on the market is characterized by high expenditure on research and development and to promote a new product. In this phase, the risk of failure is very high, due to the possible actions of competitors.
Proposed actions
The dominant competitive position
Strong competitive position
Average competitive position
- selectively or vigorously increase market share, selectively improve market position
- invest selectively
Favourable competitive position
- selectively improve market position
- invest very selectively
Weak competitive position
- development or withdrawal
- disinvestment or disposal
References
- Bång, A., & Roos, C. (2014). Digital Marketing Strategy.