Behavioral aspects of decision-making

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Behavioral aspects of decision-making
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Behavioral aspects are very important in every decision making process. The inter-and multidisciplinary decision-making theories distinguish two main typologies of research directions: The first one consists of two lines: the normative and descriptive (behavioral). Under the direction of the normative approach attention is taken to what and how to decide, with an emphasis on decision-making methods and areas of application of these methods. It seeks also to determine the optimal solution for the ideal decision-maker, which completely uses the available information, determines the benefits of perfect accuracy and operates in a fully rational manner.

Descriptive approach to decision-making

In the descriptive approach, the focus is on the analysis of human behavior in decision-making, especially exposing the psychological and social aspects of decision-making. Taking into account the psychological aspects is to draw attention to the decision-making processes in the human brain and to study the impact of personality traits on decisions such as the choice of subjective criteria or tendency to take risk. Social (sociological) approach examine the social conditions: the place of decision maker in the organization, decision-making in groups and conflicts related to this.

Interdisciplinary nature of decision-making process analysis

Fig.1. Decision making errors and biases

The interdisciplinary nature of decision support systems, involves social sciences, cognitive psychology, behavioral decision theory, research on artificial intelligence, economics, operations research, decision methodology, and other sciences.

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Author: Krzysztof Wozniak