Strategic analysis focuses on two main areas: environment analysis and internal analysis. Analysis of the environment includes following research issues: competitors, customers, suppliers and political environment, Legal factors affecting business|legal]], environmental, social, etc. In contrast, internal analysis covers the following functional areas of business: finance, human resources, logistics, marketing, sales, production, etc.
Due to the complexity of the subject areas of analysis, an important task is to have integrated - general - look at the whole company, both in terms of its environment and internal situation.
Among other analyses used in business management, strategic analysis stands out because of the following features:
- Combine two ways of looking at company and two sources of information: the simultaneous examination of the environment and the organization and confronting these results. It is a procedure with roots in the art of war strategy, while it is completely alien to traditional procedures of analysis of the company.
- The interdisciplinary nature of strategic analysis, which use methods both quantitative and qualitative in the field of statistics, economics, finance, sociology, and psychology.
- Strategy wheel
- SPACE method
- BCG growth-share matrix
- SWOT analysis
- TOWS analysis
- PEST analysis
- STEEP analysis
- STEEPLE analysis
- ASTRA analysis
- Hall, R. (1992). The strategic analysis of intangible resources. Strategic management journal, 13(2), 135-144.
Author: Krzysztof Wozniak