Strategic analysis

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Strategic analysis focuses on two main areas: environment analysis and internal analysis. Analysis of the environment includes following research issues: competitors, customers, suppliers and political environment, [Legal factors affecting business|legal]], environmental, social, etc. In contrast, internal analysis covers the following functional areas of business: finance, human resources, logistics, marketing, sales, production, etc.

Due to the complexity of the subject areas of analysis, an important task is to have integrated - general - look at the whole company, both in terms of its environment and internal situation.

Among other analyses used in business management, strategic analysis stands out because of the following features:

  1. Combine two ways of looking at company and two sources of information: the simultaneous examination of the environment and the organization and confronting these results. It is a procedure with roots in the art of war strategy, while it is completely alien to traditional procedures of analysis of the company.
  2. The interdisciplinary nature of strategic analysis, which use methods both quantitative and qualitative in the field of statistics, economics, finance, sociology, and psychology.

See also:

References

Author: Krzysztof Wozniak