Success criteria examples

From CEOpedia | Management online

Success is defined as reaching an objective within a specified time or within a specified parameter. It may concern a large area of operation or a small part of a task or project. It can be achieved at the workplace or in the personal life of the individual. For example, if a person's personal goal is to find a dream job, then success will follow after the person is officially admitted to a new place of employment. Managers of various corporation should use different success criteria examples to prepare measurable objectives for all important activities.

How to measure success?

  1. Analyze your financial situation - is the first thing that allows us to measure whether the company's success on the market. In order to get a real picture of the situation, three different financial statements should be analyzed: profit and loss account, balance sheet and cash flow statement.
  2. Listen to Customer Feedback- Money is not the only way to measure success. An important factor in measuring success is the customer's opinion about the company. Special attention should be paid to this factor as customer satisfaction decides about the company's strong market position. For example, a large number of regular customers may indicate that your products meet the expectations of the target group and meet its needs, which results in higher revenues.
  3. Employee Performance - To be able to measure your success well, you should also focus on a thorough analysis of your employees' work. People who create a team and who are able to work together create a company and are responsible for its success in the future.
  4. Peak Business Hours and Traffic - When thinking about the development of a company, every manager should think about whether the company can cope with the increase in the amount of work. It should be considered what exactly affects the movement in the company. Determining these determinants will help to achieve success[1].

Business criteria Examples

Here you can find some of the examples of the company goals :

  • Achieve 10% of market share within 2 months
  • Sell 1500 new products within six months after market introduction
  • Achieve 1 mln USD profits in 1 year
  • Reduce cost to $10 per product within 6 months after finishing project
  • Reduce time of servicing one car to 30 min. in 1 year
  • Decrease number of bad products to 0,1% of overall number of products
  • The total project cost for the client does not exceed 15% of the initial budget
  • The actual delivery schedule for products is within 5 percent of the original deadline
  • The estimated number of defects created during production does not exceed 2% of the total order
  • By the end of the year, increase the number of customers subscribing to the newsletter on the website by 10%
  • Get an additional 4% market share in our primary market (Poland) this year, thanks to the use of marketing tools such as sales promotion

How to use S.M.A.R.T to prepare success criteria for company?

Success criteria (goals, objectives) of every strategy should follow S.M.A.R.T. This means that managers or company owners should check if their business goals are[2]:

  1. Specific - The goals must be specific and well-defined. This will allow employees to get acquainted with the results expected from them by employers. A well-designed goal will allow you to focus more energy on achieving it. An example of such an action may be achieving a 60% increase in revenues in the new year.
  2. Measurable - Each manager should specify exact criteria that will measure the progress in achieving each planned goal. If these goals can not be measured, it is difficult to assess the effectiveness of employees' work in their implementation.
  3. Attainable- Success in your activities can also be achieved if the planned goals are realistic for the company to realize. The best goals require people involved in the project to develop to realize them. Employees may not be able to achieve overly ambitious goals or ignore those that are not difficult to achieve.
  4. Relevant - Each developed goal should be individually matched to the company's situation. It should be between the current situation and the one in which we would like to be in the future. If they do, the efforts of you and your employees to drive their goals will guide the company in the right direction.
  5. Time bound - This means setting deadlines for each objective. Dates will increase the effectiveness of employees' work. They know how to focus the necessary attention and help them determine the priorities of their activities.

If the company sets these criteria for its goals, they will increase the chances of successfully completing them. When implementing SMART goals, you should regularly check results in order to achieve them. If it is an important aspect it is necessary to introduce the necessary changes for your business[3]. It is an essential tool for the company's success.

The criteria for success are related to the desire to develop. They are developed by the owner or manager and describe what the goal that the company looks like as its success. They help the person managing the company and the employee to assess the quality of the company's work. Each business goal should imply technical criteria for success that can be monitored prior to release[4]. For example, the team of programmers can not directly achieve the business goal of increasing sales, but it can increase the chance of achieving this goal by introducing specific actions in the pursuit of its implementation.

The success criteria must be presented in accordance with the business objectives of the company, so that employees can determine which ones should be implemented without delay and which are only desirable by management in the future.

Advantages of Success criteria examples

Success criteria examples provide a clear understanding of what is expected from individuals or organizations in order to achieve their goals. This helps to focus resources and efforts on the right tasks, and increases the chances of success. Some advantages of success criteria examples include:

  • Having a well-defined goal helps individuals and organizations stay motivated and committed to the task at hand.
  • Establishing success criteria examples allows for more accurate tracking of progress and performance.
  • Defining measurable criteria helps to set realistic expectations and keeps stakeholders informed of the project’s progress.
  • Having a defined set of criteria helps to identify areas of improvement and develop strategies to address them.
  • Establishing success criteria examples helps to hold individuals and organizations accountable and encourages them to strive for excellence.

Limitations of Success criteria examples

Success criteria examples can be limited in a variety of ways. These limitations include:

  • Not taking into account the individual's unique circumstances: Success criteria often fail to take into account the fact that each individual has unique circumstances and may not have the same resources or opportunities available to them as others.
  • Not considering the long-term impact: Success criteria can often be short-term in nature and not consider the long-term implications of a goal or project.
  • Not taking into account external factors: Many external factors can influence an individual or a project’s success, such as the economy or the political landscape, and success criteria may not properly consider or take these into account.
  • Not considering the cost of success: Depending on the goal or project, achieving success may come with a cost, such as financial or emotional, and success criteria may not take this into account.
  • Over-reliance on metrics: Success criteria may rely too heavily on metrics, such as financial gains, rather than considering the quality of the work or the overall impact of a project.

Other approaches related to Success criteria examples

Success is a broad concept that can be applied to many areas of life. The following are some additional approaches for defining success criteria examples:

  • Achieving set goals: This is perhaps one of the most straightforward ways to measure success. Setting specific goals, both short-term and long-term, can help identify what needs to be done in order to achieve success.
  • Having a positive attitude: It can be easy to get discouraged when faced with difficulties, however, having a positive attitude is key to achieving success. Positive self-talk and having a growth mindset can help to motivate and inspire individuals to keep striving towards their goals.
  • Developing good habits: Habits are essential for success. Developing good habits such as being organized, staying focused, and making a plan can help to ensure success.
  • Taking calculated risks: Taking risks can be a scary proposition, but it is a necessary part of success. Taking calculated risks can lead to new opportunities and open up new possibilities.

In summary, success can be defined in many different ways, depending on the context. Approaches such as setting goals, having a positive attitude, developing good habits, and taking calculated risks can all be beneficial in achieving success.

Footnotes

  1. Segal Ch., 5 different ways to measure the success of your small business or startup
  2. Shanin, A., Mahbod, M. Ali (2006), Prioritization of key performance indicators, Department of Management, University of Isfahan, Isfahan, Iran, 227-229.
  3. Gorgievski, M. J., Ascalon, M. E., & Stephan, U. (2011), Small business owners' success criteria, a values approach to personal differences, Journal of Small Business Management, 49(2), 207-232.
  4. Do Ba Khang, Tun Lin Moe (2008), Success Criteria and Factors for International Development Projects: A Life-Cycle-Based Framework’’, Asian Institute of Technology, Thailand, Pennsylvania State University, Harrisburg, PA, USA, 72-74.


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References

  1. Do Ba Khang, Tun Lin Moe (2008),Success Criteria and Factors for International Development Projects: A Life-Cycle-Based Framework, Asian Institute of Technology, Thailand, Pennsylvania State University, Harrisburg, PA, USA, 72-74.
  2. Gorgievski, M. J., Ascalon, M. E., & Stephan, U. (2011), Small business owners' success criteria, a values approach to personal differences, Journal of Small Business Management, 49(2), 207-232.
  3. Segal Ch., 5 different ways to measure the success of your small business or startup.
  4. Shanin, A., Mahbod, M. Ali (2006), Prioritization of key performance indicators, Department of Management, University of Isfahan, Isfahan, Iran, 227-229.

Author: Karolina Przewoźnik