Tactical decision

Tactical decision
See also
Personnel controlling Documentation Decision types in business Operational controlling Strategic decision Information gap Strategic management system Change agent Structure of strategic information system

Tactical decisions resolve mostly conflicts between strategy and its implementation. They also apply to conflicts between individual objectives and objectives of the whole company.

Types of tactical problems

Tactical decisions are short-term, specific actions that a company takes to achieve its strategic goals. Some examples of tactical decisions include:

• Marketing: Deciding on the best marketing channels to reach target customers, such as social media, email marketing, or paid advertising.
• Product Development: Deciding on the features and design of a new product, or how to improve an existing one.
• Distribution: Deciding on the best ways to distribute a product, such as through retail stores, online, or through a direct sales force.
• Production: Deciding on the most efficient methods of production, such as outsourcing, automation, or using a just-in-time manufacturing system.
• Pricing: Deciding on the price of a product or service, taking into account costs, competition, and customer demand.
• Human Resources: Deciding on the best ways to attract, retain, and motivate employees, such as by offering competitive compensation and benefits, or providing opportunities for professional development.
• Technology: Deciding on the best technology to use in order to automate or improve processes, reduce costs, or increase efficiency.
• Financing: Deciding on the best ways to secure funding, such as through loans, equity, or crowdfunding.
• Logistics: Deciding on the best ways to move products, such as by using a third-party logistics provider, or by creating a dedicated fleet of delivery trucks.
• Customer service: Deciding on the best ways to handle customer complaints, and how to provide excellent customer service.

Essence of the problem

Tactical decisions relate mostly to acquisition of company's resources

Objectives

The purpose of decision making at the tactical level is to ensure that structure of information, accountability, resources (people, money, tools and items) are consistent with the objectives of company.

See also:

• Conditions of decision-making

References

• Ohbuchi, K. I., Fukushima, O., & Tedeschi, J. T. (1999). Cultural values in conflict management goal orientation, goal attainment, and tactical decision. Journal of Cross-Cultural Psychology, 30(1), 51-71.

Author: Krzysztof Wozniak