Competitive benchmarking

Competitive benchmarking
See also
Technology scouting Innovative research ASTRA analysis Productize 7 quality tools Product development strategy Business Intelligence Measurement of innovation Deming prize

Benchmarking is a method of diagnosis, design and improvement of the various areas of the company by comparing the current state with the chosen standard. Model processes adopted in other companies (leaders of the industry) are the sources of their success.

In the field of knowledge management benchmarking is a competitive method of "learning" from others and includes methods and techniques supporting the identification and creation of new knowledge.

Software solutions can help in the collection of benchmarking data for comparisons and for reporting or presentation of the results of comparisons.

Application

It is used as a tool for comparison of marketing strategies, production methods and other activities of competitors.

See also:

• Knowledge gap strategy

References

• Monkhouse, E. (1995). The role of competitive benchmarking in small-to medium-sized enterprises. Benchmarking for Quality Management & Technology, 2(4), 41-50.

Author: Krzysztof Wozniak