Productize means to take something from pieces, work on it, test, and finally end with product that is marketed. It is though not the same as production of goods and services. Productization doesn't need a tangible product of service. It is rather based on knowledge assets that are converted into products, e.g. learning meterials, consulting, training, etc.
Productized services are often based on subscription models. In this day and age productize is the first step of starting a company based on knowledge. Someone can create idea of service, then create start-up and then grow the company.
Typical jobs related to productization are:
- content creation,
- audio and video editing,
- marketing optimization services,
- food and drink delivery,
- lead generation,
- finance and accounting services,
- support services,
- public relations and media services,
- Feller, J., Finnegan, P., Fitzgerald, B., & Hayes, J. (2008). From peer production to productization: A study of socially enabled business exchanges in open source service networks. Information Systems Research, 19(4), 475-493.
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