Strategic scenarios method

Strategic scenarios method
See also
EFE matrix Scenarios of possible events Scenarios of processes in environment Importance of swot analysis Strategic management functions Business plan Financial planning Strategic planning models Company situation analysis

Scenario is an expected picture of the situation in the future. Scenarios created for enterprises represent the possible behavior resulting from the anticipated external factors.

Scenario methods are a key strategic management tool. They help when planning a business strategy in the longer term. These methods allow you to provide various types of phenomena that can occur in a changing environment, which will help prepare them.

Types of scenarios

Scenario methods are divided into 4 groups:

• Scenarios of possible events
• Simulation scenarios
• Scenarios of states in environment
• Scenarios of processes in environment

See also:

• Strategic trajectory evaluation

References

• Postma, T. J., & Liebl, F. (2005). How to improve scenario analysis as a strategic management tool?. Technological Forecasting and Social Change, 72(2), 161-173.