Quality objectives are essential for the effective operation of the organization. Lack of clear and well formulated objectives that makes the company the market behaves like a ship adrift, who can not get to any port. The objectives of the organization's activities meet the four basic functions:
- Provide guidance for employees and give their work a single direction,
- Facilitate good planning of future action for improving quality,
- Properly formulated, motivate employees to work harder,
- Allow to establish an effective mechanism for monitoring, evaluation and control.
The quality objectives are often part of quality policy statement.
Objectives in quality policy statement
By setting goals, managers in their daily work can more easily make the right decisions. With a choice of alternatives, considering their effects on the basis of what the organization wants to achieve. If targets were not specified, decisions become chaotic. It is necessary for managers to inform their employees about company objectives.
Setting goals for short-term (operational), medium (tactical) and long-term (strategic) is necessary to create a clear vision of what management wants to achieve.
Appropriate formulation of operational and tactical objectives for employees fosters their motivation. Such targets should be set at a moderate level of difficulty (i.e., ambitious but not too difficult to achieve). Thanks to staff carrying out the work entrusted to feel the satisfaction of the proper implementation thereof. Setting targets too ambitious or too simple discourages work. In the first case, the employees can see that the achievement award is unrealistic, in the second they do not show a willingness to work in "full swing".
Clear determination of objectives, is an efficient tool for monitoring, evaluation and control of the organization. By regularly examining the extent to which the objectives are obtained, management gets information of the irregularities in the operation of the company. This information should lead to corrective actions.
- Hoyle D., (2001) ISO 9000 : quality systems handbook, ARRB Group Limited