Strategy and information technology
|Strategy and information technology|
One of the main question asked by managers is: how information technology can contribute to the implementation of business strategy? The following are the possibilities offered by information technology in the case of the implementation of various management strategies.
Strategy of lowest production cost
The strategic value of information technology is manifested in this strategy in the following ways:
- Allows for a significant reduction in employment in the manufacturing and administration positions
- Improves the use of the means of production by improving synchronization, planning, scheduling, etc.
- Allows to reduce inventory, improve control of accounts receivable
- Enables better use of materials and reducing waste
- Gives managers the ability to differentiation, raising the value of the product in the eyes of consumers
- Information technology is a key component of the value chain of a product.
- IT tools can significantly shorten the production preparation period (testing, computer aided design, CAD/CAM, etc.)
- Modern technologies allow to adapt the product to the consumer's needs
- Allows to elevate customer service and increase customer satisfaction
Niche market strategy
- IT tools allow to better identify the specific needs of customers.
- Key success factor is the close contact and understanding of the customer possible by using communication technologies.
- Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard business review, 72(1), 107-114.
Author: Krzysztof Wozniak