Strategic information system
An important role of such systems is to build a lasting bond between employees, by creating of a high level of so-called. organizational culture. Organizational culture includes patterns of conduct, behavior and responses of workers in a variety of situations.
Daily use of standards and values, facilitates the functioning of the productive worker in the enterprise and allows appropriate identification with it, resulting in a growing level of employee motivation. Creating and cultivating the right organizational culture requires an efficient information system (for internal communication), enabling the management to put the issues of adequate organizational culture in the area of planning of the development of the company, and adapting its strategies to the changing conditions of the environment.
According with the definition proposed by C.K. Laudona and J.P.Laudon, strategic information system results in a change of objectives, processes, products, services, relationships with the environment in order to obtain a competitive advantage (2000, s. 48). Strategic information system becomes the basis for the operation of the company, often becoming more important than the basic activities such as production, sales, customer service, etc.
This is the most striking example of the integration of information systems and strategic business activities. The company that decides to implement high level of communication strategy, must change organization and processes to a new way of functioning.
The functions of the strategic information system (SIS) are as follows (B. O'Brien 1995, s. 412):
- the establishment of lasting ties with suppliers and customers,
- strengthening and integration of internal systems,
- creating new products or services on the basis of the information gathered,
- generation of the appropriate management information,
Characteristic features of SSI are as follows:
- focus on the environment,
- the benefits of functioning of the system are common to companies, suppliers and customers,
- a better understanding of customer needs,
- innovation in the area of business processes,
- allows to manage organizational knowledge
- are developed by evolving, adapting to the changing conditions of the environment,
- quality is more important than price in the process of choosing and implementing this type of systems.
Importance in management of changes
Importance of gathering information is crucial in overcoming resistance to the changes in the organization. Tactics of educating employees and better communication helps to break resistance due to lack of information on the dynamics of transformation or wrong assessment of the situation. Also SIS is important for creating participation, it is necessary to ensure the inclusion of a large proportion of employees in the system of exchange of information about the process of transformations and the progress of the organizational changes.
- Dess, G. G., Lumpkin, G. T., & Eisner, A. B. (2010). Strategic management: Text and cases.
Author: Krzysztof Wozniak