Strategic marketing: Difference between revisions

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{{infobox4
|list1=
<ul>
<li>[[Strategic direction]]</li>
<li>[[Development strategy]]</li>
<li>[[Strategic management model]]</li>
<li>[[Mission and vision]]</li>
<li>[[Program of global activity of the company]]</li>
<li>[[Importance of marketing strategy]]</li>
<li>[[Beam of objectives theory]]</li>
<li>[[Strategic risk]]</li>
<li>[[Business concept]]</li>
</ul>
}}
Strategic [[marketing]] is a [[process]] consisting of:
Strategic [[marketing]] is a [[process]] consisting of:
* [[Strategic analysis]] of the [[environment]], [[competition]] and factors shaping the business units
* [[Strategic analysis]] of the [[environment]], [[competition]] and factors shaping the business units
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* Developing of internal [[knowledge]] bases about the market, contractors and competitors.
* Developing of internal [[knowledge]] bases about the market, contractors and competitors.
* Support of [[sales department]] in recruiting new and retaining existing customers.
* Support of [[sales department]] in recruiting new and retaining existing customers.


==Principles of strategic marketing==
==Principles of strategic marketing==
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==Origins==
==Origins==
The concept of [[marketing]] was perfected before modern philosophy and [[strategy]] of firms in the market developed. The very concept of [[marketing]] was born in the U.S. at the turn of the century and since then underwent evolution. The original meaning of [[marketing]] is connected to all human activities associated with the market
The concept of [[marketing]] was perfected before modern philosophy and [[strategy]] of firms in the market developed. The very concept of [[marketing]] was born in the U.S. at the turn of the century and since then underwent evolution. The original meaning of [[marketing]] is connected to all human activities associated with the market


==Types of marketing strategy==
==Types of marketing strategy==
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* [[General and target market strategy]]
* [[General and target market strategy]]
* [[Criteria of market strategy evaluation]]  
* [[Criteria of market strategy evaluation]]  
{{infobox5|list1={{i5link|a=[[Strategic direction]]}} &mdash; {{i5link|a=[[Development strategy]]}} &mdash; {{i5link|a=[[Strategic management model]]}} &mdash; {{i5link|a=[[Mission and vision]]}} &mdash; {{i5link|a=[[Program of global activity of the company]]}} &mdash; {{i5link|a=[[Importance of marketing strategy]]}} &mdash; {{i5link|a=[[Beam of objectives theory]]}} &mdash; {{i5link|a=[[Strategic risk]]}} &mdash; {{i5link|a=[[Business concept]]}} }}


==References==
==References==
* Andreasen, A. R., & Kotler, P. (2008). [https://www.researchgate.net/profile/Philip_Kotler/publication/40931976_Strategic_marketing_for_nonprofit_organizations/links/543c0ea20cf24a6ddb97d994.pdf Strategic marketing for nonprofit organizations] (pp. 44-53). Upper Saddle River, NJ: Pearson/Prentice Hall.
* Andreasen, A. R., & Kotler, P. (2008). [https://www.researchgate.net/profile/Philip_Kotler/publication/40931976_Strategic_marketing_for_nonprofit_organizations/links/543c0ea20cf24a6ddb97d994.pdf Strategic marketing for nonprofit organizations] (pp. 44-53). Upper Saddle River, NJ: Pearson/Prentice Hall.
* Cravens, D. W., & Piercy, N. (2006). [http://www.cdacollege.com/business-studies-ll/files-upload/MAR402%20Course%20Outline_F2010-11.pdf Strategic marketing] (Vol. 7). New York: McGraw-Hill.
* Cravens, D. W., & Piercy, N. (2006). [http://www.cdacollege.com/business-studies-ll/files-upload/MAR402%20Course%20Outline_F2010-11.pdf Strategic marketing] (Vol. 7). New York: McGraw-Hill.
[[Category:Marketing]]
[[Category:Marketing]]
[[Category:Marketing strategies]]
[[Category:Marketing strategies]]

Latest revision as of 05:13, 18 November 2023

Strategic marketing is a process consisting of:

Strategic marketing formulation process is therefore a specific strategy within the strategic management and should be considered as a component part of this management, as an instrument to create a broader framework for strategic success in the market.

Strategic marketing consists of planning and design of market strategies.

The concept of strategic marketing is shaped by market realities such as:

The most important tasks of strategic marketing

  • Developing of internal knowledge bases about the market, contractors and competitors.
  • Support of sales department in recruiting new and retaining existing customers.

Principles of strategic marketing

  • Targeted communication
  • Long-term planning
  • Flexibility
  • Complex analysis and planning

Origins

The concept of marketing was perfected before modern philosophy and strategy of firms in the market developed. The very concept of marketing was born in the U.S. at the turn of the century and since then underwent evolution. The original meaning of marketing is connected to all human activities associated with the market

Types of marketing strategy

Depending on the relations between market and producer there are two groups of strategies:

  • Offensive (and Counteroffensive)
  • Defensive

Strategic Marketing is closely associated with the development of marketing strategy and therefore such actions through which the company intends to achieve its long term objectives on the marke. It is based on three dimensions, which determine the value of:

  • Position of company in the market compared to competitors
  • Stages of product life cycle
  • The expected future economic growth

See also:


Strategic marketing — recommended articles
Strategic direction — Development strategy — Strategic management model — Mission and vision — Program of global activity of the company — Importance of marketing strategy — Beam of objectives theory — Strategic risk — Business concept

References

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